The Manufacturing Executive
The Manufacturing Executive

Episode · 1 year ago

A Conversation with the Manufacturing Millennial w/ Jacob Hall

ABOUT THIS EPISODE

When the mandated industry shut down in Michigan happened, one Millennial sought new ways to engage his current customers and share the benefits of automation while working from home. He turned to LinkedIn.

Seven months later, his content has reached over 1.5 million views, and he's amassed more than 10,000 followers.

On this episode of the podcast, I invited Jacob Hall, the Manufacturing Millennial, to discuss everything from embracing technology and creating video content to engaging young professionals in the workforce and building a personal brand on LinkedIn.

Jake and I talked about:

  1. The value of video on LinkedIn for personal branding
  2. Why face-and-voice communication is your differentiator
  3. How to get past vanity metrics when evaluating your content's performance

Sponsored by Cadenas Partsolutions

To ensure that you never miss an episode of The Manufacturing Show, subscribe on Apple Podcasts, or Spotify, or here.

We can put people in contact with the correct people to really help engage and grow this industry. Welcome to the manufacturing executive podcast, where we explore the strategies and experiences that are driving midsize manufacturers forward. Here you'll discover new insights from passionate manufacturing leaders who have compelling stories to share about their successes and struggles, and you'll learn from be tob sales and marketing experts about how to apply actionable business development strategies inside your business. Let's get into the show. Welcome to another episode of the Manufacturing Executive podcast. This show is being brought to you by our sponsor, codinus part solutions. I'm Joe Sullivan, your host and a cofounder of the Industrial Marketing Agency guerrilla seventy six. Well, this is officially episode twenty of the Manufacturing Executive and to date, with everyone I've interviewed, there's been a very clear and focus direction for the episode. Each has had its own theme, from specific marketing or sales topics like content, video, thought leadership, all the way to technologies and data to manufacturing leadership strategies. But today, wow, we are going to pack a lot of things into one conversation, and that's not because my interview lacks focus, quite the opposite, in fact. It's because of variety of themes this show aims to cover are being handled so well by one individual. From embracing technology to creating video content, to engaging young professionals in the workforce to building a personal brand on Linkedin, this guy's doing it all. So let me take a moment to introduce Jake Hall. Jake Hall, to some, might be better known as the manufacturing millennial. His career since graduating from Grand Valley State University with an engineering degree has been focused on the automation and manufacturing industry. His roles in distribution, sales and business development with solution providers have allowed him to gain a vast knowledge of different manufacturing processes and the type of solutions that bring companies into the industry. Four revolution this year, when the mandated industry shutdown in Michigan happened in early March, Jake sought new ways to engage his current customers and continue to share the benefits of automation to others. While working from home, he turned to Linkedin as the platform to grow his personal brand the manufacturing millennial by creating and sharing content around manufacturing and automation, and seven short months his content has reached over one point five million views and growing his connections of soon to be over tenzero followers, which, for anybody who's not that familiar with Linkedin, these are some pretty major accomplishments. So, Jake, welcome to the manufacturing executive. Thank you, Joe. It's great to be here from my first podcast. Yeah, I'm amazed that this is the first time you're doing a podcast. I feel like at people should be all over...

...what you're doing and they probably will be shortly. So I'm glad I'm one paving the way there with getting jake haul on on. The mean exactly. It's it's great being here, awesome. Well, I'm really excited to this conversation. I don't know how we're going to manage to tackle all these topics and one episodes. So we might have to have you back for a follow up if you're up for it, but I'll absolutely cool. But there's there's so much good stuff here to unpack with you and so we'll do our best. So you, Jake. Let's start with the personal branding thing first. You've branded yourself as the manufacturing millennial. Tell me how that personal brand came to be and what it represents. Yeah, so the manufacturing millennial was something that came back from a conference I was attending in fall of two thousand and nineteen and as I was sitting in that room with probably two to three hundred business owners, executives, people high up in automation, distribution should I looked in that room and said, wow, I am one of maybe three or four people under the age of forty sitting in this room and I said there is a huge disparency between younger generations, like millennials, in the manufacturing world. And if you looked at the numbers, which we could talk about later, it's one of those things were manufacturing is an industry where a majority of the people in it are, you know, aging out, forty five, fifty, fifty five years old. were, if they're not retired, hiring in the next few they'll be retiring in the next ten. So, being a millennium, I thought, well, I'm super passionate about manufacturing, you know, I'm passionate about Stam and getting younger generations excited about science, technology, engineering manufacturing, and I felt like the platform that I could take with the manufactured millennial is create more of a upbeat, engaging way to share content that's exciting within the manufacturing industry to others to maybe get them focus, to say, you know what, even though I'm being told to go one of these this industry, I feel manufacturing has a lot of opportunity for me in the future and a bunch of different fields and how manufacturing could be a great career path for a lot of people. Rather that's just, you know, an engineering degree or people in, you know, the trade. Skill works anything in manufacturing. Engineering can be for anybody. I love that you're a voice for this generation inside of manufacturing and I did an episode recently with Gary Knarska, who's the president of the American Welding Society, and the episode was largely about you know, it's sort of this skilled labor gap and so many young sort of the all the people exiting the trade, you know, the skilled trades, and a lack of people coming in and there's this gap emerging. But there's there's so many opportunities for young professionals in manufacturing and so I love having somebody like you who's a voice inside, who's right there with this generation, being a voice for them. Yeah, one hundred percent. It's been a great experience so far. Good. Well, you're all over my linkedin feed and those who follow me. No, I'm pretty active on Linkedin...

...and you're just always in my feed. So you've clearly figured out how to harness the power of video in particular inside of this platform. You know some of your videos. I was kind of scrolling through some of your post recently. Some of your videos have fifteen, Tho Twentyzero plus views. Maybe some have you even more. I don't really know. But for contacts, most of my own videos get in the hundreds and that's still very impactful for my business. And so this is so powerful if you could figure out how to leverage this platform, a linked in, and particularly with video. So I was curious if you could just talk for a moment here about especially for list listeners who aren't that familiar. I see more and more the manufacturings that are entering and harnessing the power of Linkedin, but talk about video in particular and inside that platform, and what's the response been for you? Yeah, so I think video itself hasn't been anything new to Linkedin for a long time. I mean a lot of companies have been using video as a way of promoting their product. The one thing that I saw, and this really transpires from other what I will call influencers and other brands on social media. So let's say you know, Youtube primarily is where I focus and view a lot on, is you'll see influencers, like some of them. For example, one of my favorites is mkbhd. He's a big tech and influencer talking like the latest consumer tech from phones, cell phones, computers, and he'll get on a lot of his views, five to ten million views per video. It's incredible. I mean youtube is just a whole other scale in terms of platform reach. But one thing that makes his videos really unique is the authenticity behind it. He's not out there trying to shove product, a or solution aid down people's throats. He's just simply a person out there who I would say is very knowledgeable in his industry of consumer products and just shares his thoughts on it, shares what the latest and greatest is or what this company's doing that is changing or impact in the industry. And I in a sense, I kind of took that same recipe that he developed and brought it over to Linkedin and said, why is the manufacturing industry, why is the engineering industry not doing this? And the same way I'm creating and sharing videos where I want to share manufacturing process. It doesn't have to be necessary from company A, B or C, but what it is is it's a really unique manufacturing process that I think other people should be aware of just to say hey, this is cool and then eventually, going back to our conversation of maybe a younger generation or a person who's a different industry who's thinking about manufacturing, finds that just super enlightening and that's what's going to change their career path and create authentic videos that just seem natural and flowing. Where do you get these videos from, because you, I mean you, for nobody, for anybody, who hasn't seen Jake's videos and you've got videos of machines making stuff and it's like it could be anything and I'm just curious, like, what's the source of...

...this content? Yeah, so a lot of the sources are man come from a bunch of different platforms, but a lot of them come from, as you know, the connections and following of my own individual network have been growing. People have been racial out to me and saying, Hey, this is a really cool manufacturing process. I think you should share this. So I would say and the past month or two more than half the content has come from people I'm connected with or following that are in it, just to say, Hey, here's some interesting manufacturing processes. I think this would be something great that you would share. Wow, man, that's so great. So it's you know, you're almost becoming a little distribution channel for people who have interesting things to show. Yeah, and exactly. And you know, the whole entire thing for me is the end goal is to share how cool manufacturing is and if someone else wants to use, you know, I would say the platform of the voice that I've created so far as a way for them to share their project and I find it meets the criteria, I'd be more than willing to share that because I think it has the end goal of what's cool and manufacturing. That's really cool. And here's what I love. Like you know, everybody, when they think about video and they think about creating content, the as conversations always have with people, their head just goes to here's all the stuff we do and how awesome we are and why I should hire us. And it's all about themselves. But I think what you're promoting here is exactly what I believe in, what I see working, which is, you know, let's show interesting things that are going to be meaningful to an audience and and broadcast that. So it's then the self promotion comes naturally. But what you're doing is you're essentially acting as a curator of really great manufacturing video content in the space. Exactly. You know, it's one of those things where I would never claim to be the expert on any of them, but we can put people in contact with the correct people to really help engage in grow this industry. You know, you've created a good balance of helpful content and humor in your videos and other other content online, and I think that the this really works in your favor. Like, people like to interact and work alongside interesting people that they actually like, and sometimes we forget that. Like you're a real human being in your videos and you lat you joke about stuff and you you know you have. I mean there's a real serious manufacturing topics, but you bring a lightheartedness to it. Talk about this idea of how video has helped humanize you and, I think, as as a result of doing so, separate you from others who are out there, and especially millennials in the manufacturing space. Yeah, you know, I think a lot of it goes to the just that earlier conversation we have before we start the podcast, and just people being raw in a sense where, you know, being able to go out there and just pick up a phone and Linkedin, you know, just added those story the story feature on the phones...

...and just being able to go out there and to show, Hey, this is the person who might be behind all these posts and he is just like me and a lot of aspects of he's passionate about manufacturing. I'm passionate about manufacturing, and it creates a personal connection where I feel like a lot of times, you know, we see too much on social media where the years this highlight of I can't reach this level of people because they're just in another world, and I think of, you know, I don't even want to name half the people who, you know, have social reality TV shows and all that stuff, but I feel like this platform allows that where anyone can have a voice and anyone can share what they're passionate about in this professional industry and using video as a way to just communicate that I think is really beneficial and I would say, you know, with all the posts that I've made since really starting on Linkedin, ninety percent of them are videos, because I feel like either if it's me talking to the camera or sharing a manufacturing process, you know, a pictures a thousand words, but a video as a million, and I think just having that connection with the camera to the other people is just something that I think comes naturally to us, especially and a world of more and more of us are working remotely and don't have that social interaction. You know, sometimes a face looking back at you just, you know, brings everyone down to just a more of a relaxing state of just willing to absorb content and learn something. Yeah, I think that's such a huge thing right now. I mean we're recording this. Hopefully people will be listening this for, you know, on and over the course of the next year so, but we're recording this in October of two thousand and twenty and you know, we're still, what, right in the heart of this pandemic, and I think the the idea of seeing somebody's face, hearing their voice it just it's such a differentiator in a way to communicate that, you know, like I'm a real person here and like people. As I said earlier, people like working with people. It's so much more powerful than just text right one hundred percent. It's just it's something I think we all need and in this current state with just the world we're living in right now, for sure. We're going to take a thirty second breather here for a word from our sponsor, cadinus, part solutions. Let's talk real quick about getting specified. Are you a component manufacturer? Maybe you sell architectural products to parks or large facilities. Engineers and architects need models of your products to test fit in their designs. That's where cadinis comes in. They help you create a dynamic, shareable cad catalog you put on your website. Designers can preview the product from any angle and download it in the format they prefer. They get the data they need for their design and you get a fresh lead to add to your marketing pipeline. To get one of your products turned into an online d...

...model for free, use the code executive at part Solutionscom slash executive. So we've talked a little bit about linked in here and you're just you're crushing it there and you've done it since you and I had before we hit record. Here we're looking inside of some of your analytics on Linkedin because I'm just so curious, like I put a lot of time and energy into there and you know, I'm my following is growing, I'm reaching a lot of the right people and it's been really impactful for my business already. But you are like moving at rocket speed in terms of gaining a following and and you your content getting visibility. I'm curious, like, how have you done this? How have you built such a large following, and what's the impact been for you, you know, since what you said, I think March or April or so when you really really started hitting linkedin hard? Yeah, I would say the biggest impact that has watched me grow. Oh that's helped me grow is consistency with content. You know, goes back to what I'm doing here. I'm not going to take any credit of credit for as being new. Another influence I watched a few years ago as casing Nice. He was the guy that kind of introduced to Youtube the daily Vlogging we're he literally made a video every single day, I think, over four hundred days, and during that time I think he grew out of, you know, probably four or five million subscribers, you know, so just absolutely astronomical numbers. But what he did is he created consistency within his media and it what he was posting, but also with other people. Like I've had people message me on Linkedin saying, Hey, you haven't made a video yet today. You know you have a posted yet today, just because people, I think, are always looking forward to that next video that is engaging and, you know, is talking about manufacturing, just sharing, sharing what's cool in the industry and being able to have that consistency is growing. I think another the big thing that has allowed to, you know, see the numbers that we are have, you know, just you know, one point five million views of my content and just, you know, little over six months. Has To do with, you know, keeping focused on what I want to share and there's a lot of content that I've looked at saying Oh, this would be really good. By the end of the day I have a checklist of does this fit the narrative that I want to push that involves manufacturing, science, engineering, and if it doesn't fit that, then I don't think it's one of those things that's worth posting because, you know, I want to create a core group of, you know, connections and followers here on Linkedin that are also passion about what I want to do and I feel like if all of the sudden your your network of people become so diluted, the whole purpose of me pushing the manufacturing in this industry kind of gets lost. Yeah, I'm in total...

...agreement with you there. I think there's a lot of in marketing. There's people who are are maybe unfocused. There's just a lot of sort of vanity metrics out there, like just getting, you know, getting traffic, getting views, and it's just not that meaningful unless it's going to be the traffic and views and likes and shares and things from the right people, from the right to companies. And we're all trying to reach somebody, the right type of company, the right type of person or buying process influencer inside of that company, and the more focused your content is, the more you're going to be able to do that successfully. Absolutely. You know, it just kind of goes back to the you know, I'm an engineer I'm a numbers guy. So, you know, when I go on and I looked at who are other people on Linkedin and I'll click on their profile and there's some people who have, you know, I have nine thousand, was tenzero followers right now and linked in, and then I'll go and I'll view someone who has eightyzero followers. But what they make a post on a video where something they might get ten or twenty likes. You know, they might get a hundred two hundred views. Will how is it a person who has fifty thousand more followers than I do, you know, maybe pulling a hundred five hundred views and comments and shares, where I'm pulling in twenty five thousand a video right now. And I think a lot of that has to do with and that's the thing, twenty Fivezero when my follower networks not even ten. Yet it just shows that's because I'm attracting a very specific audience that, you know, people reciprocate and share off of, where if I get, you know, fifty to a hundred shares on one of my videos, that means that could people I am connected with. I know I'm doing something right because they find my post and from informative enough to take their time out of their day to share it, make a comment and post on their own feed, and that makes me happy. I love it when people share my content because it says, you know what, that person found what I shared informative enough for them to take time out of their day to share elsewhere, and I think that's just shows the growth that I've had on Linkedin is because I'm hitting those key points uni versus someone out there, like I said, who has fiftyzero more followers than I do but just isn't creating content or sharing content that is engaging to the people that he's connected with. Yeah, and I think another good point that comes out of what you just said is you know when you have when you start to build a following and you start sharing things that are relevant or specific audience, and then you start to observe which of these things I'm sharing are are people really responding to? Which ones are people liking and commenting on? A lot of times it's the comments, it's the the the con versations that happen underneath that post that show you, okay, this I I just posted something that's struck a chord and now this influences the things you do going forward. Right like it might tell you I need to do more content on this topic, one hundred percent, and that just kind of goes into...

...my you know, the accelentiat that we're looking at where I'm tracking every single video and you know I'm not. I'm not necessarily curiating my content to whatever gets the most likes, because there might be some content that I think people need to understand or view more and even though it might not be the most engaging now, I think people need to understand that. So I'll keep pushing it. At the same time, if I make a post and a might only get, and this is going to sound you know, different, where it might only get six thousand views. You know, for me six thousands, on the lower end, only six thou for you only six thousand us. I might I'll go back and say why is that? Is that because it is the time of day that I posted? It is because a previous video I posted the other day is still trending and Linkedin's algorithm, you know, which we briefly talked about him. I don't. This is just the data I looked at where if you have a post that's trending. Let's say you're getting over Fiftyzero views and twenty four hours, I feel like linkedin sometimes limits or throttles your next few views because that's going through people's pages. So, you know, bad tracking that you understand. Okay, to people not enjoy this content. And is it because this content wasn't refreshing to the market? Or was it because, you know, one of the videos I posted before might still be in people's news feeds and I might want to try and repost this, you know, and two or three weeks? Yep. Well, let's let's switch gears here for a second and talk about personal branding, because this is something that you very clearly get and and I think are doing as well as anybody I've seen in the manufacturing space, which is really, you know, awesome in a testament to you, because it's, you know, it's a personal branding is a hard thing to do. But what, and I guess I sud let me give a little context to for people who haven't seen jake out there. His everywhere. You see his and linked in or elsewhere. As opposed to photo of himself, he's got this manufacturing millennial illustrations or a cartoon of himself with this Chicago cubs hat on. By the way, I being a guy who grew up in Wisconsin, I was going to come with my my Green Bay packers had on today to try to offset in figure. He'd swap it out for a bear's hat, but that's that's another story. Go cut any anyway. And in personal branding, is it just about that, you know, the way you look or the the the image? I mean, it's what it's really about, is what you stand for and can you build a brand around that? And I think you've done just an amazing job. Like you call yourself the manufacturing millennial. There's a visual associated with that. There's a certain thing message people expect from the type of content you create, and it all works together really well, and so I think there's a lot that leaders of manufacturing organizations, as well as, you know, the millennials out there and people who are, you know, on the front lines and things can can learn from it. But I think, you know, a lot of the audience of this show is primarily, you know, CEOS and presidents of V piece of sales and people who you know. If they don't, they probably should have a more visible face and...

...voice out there in the in the public space, and from a lot of them I talk to you, they want to but they're not sure how to do it. So, like what talk a little about this idea of personal branding and what are things you think people can do that that will, you know, help them both at a personal level but also on behalf of their organization? Yeah, so there's a couple great points in there and let's let's kind of take one at a time. So in tire in terms of personal braining, for me, it's one of those things where I wanted to set myself apart where I feel like within linkedin. Linked in is a phenomenal platform that allows professionals to connect and network on Linkedin and for the longest time, I feel like there's so many people out there who need this you know, gray background, turn to the side, wearing a suit and die professional, had, you know, professional headshot, and I feel like the industries changing, where there's nothing wrong with that, I feel like there's a lot of people we're depending on the position that you're in. That photo might be necessary, but at the same time, are you being authentic? And I think it goes back to that whole thing. I The word have been saying this whole entire time is authenticity. Are they being authentic with you? Because, at the end of the day, do people work with companies or do they work with people? And I think the way we look at stuff is more and more with the world becoming smaller within social media and influencing becoming such a big thing that's impacting our lives. How do we get business and opportunity? How do we grow brands or companies? I think a lot of that has to do if down to the individual person, not necessarily the company as a whole, and you see more and more companies doing this now, even on you know the massive fortune five hundred companies who go out and push their company in a commercial. How many of them are actually selling their product versus selling an idea or something completely related to the current lifestyle or things happening in the world, and all they do at the end of it is just throw their company logo up there. And I think this goes back to personal branding as well, where, yeah, I'm a business development now for Finanzelstra. I've been here a couple months now, but if I just go out there and say hey, let me, let me help solve all of your automation needs. Then Your Plc, migration and pound industry for pointing out down your throat people is going to see me as a sales guy who is trying to sell them a solution, who just simply wants her business and to move on. And for most people that's not the case. I I truly don't believe and I think sales people get this bad stereotype of they just want your money and then they're going to run and gun. That's not the case. But building a personal brand says you know what, there's a person behind the one that's trying to do business with you. Get to know me and what I'm passionate about and then, if my passion within my personal life and my professional life...

...match what you want, let's talk. Then I think more companies need to do that as well, not just shove product down your throat, but get to know their clients and customers. And such a great point. And and that goes with you know, as you know, with the manufacturing executive. I think more companies out there, when they meet with with the CEOS and stuff, when they meet with their marketing teams, they need to evaluate how our companies being authentic to their clients out and how can you use, and I'm going to make a punch here, for millennials, how can you use millennials who are text have you know, Joe, you and I, we grow up and you know the the industry of our phones and tablets and listening to podcasts. How can you, as a company, take this younger generation of people who, if your if your current clients, Hele is not millennials. Wait ten years or fifteen years and they probably will be. So, you know, how are you looking to use, you know, your current young millennials in your company to push your brand and to create authentic ways to engage with future clients? Yeah, I love that. You know, on this topic of millennials and the young people in the workforce, you know what, what device can you offer them, young people entering the workforce in the manufacturing world and in particular, about how to differentiate themselves, because that's something you have have been able to do. What can you tell young people? Yeah, so there's there's a couple things and I don't want to I was listening to your previous podcasts of your highlights with Doug who you had on I don't know how long ago you had a mom, but I know there's some post she recently did with him talking about skill trades. So that's one thing I want to talk about right now in manufacturing, and I you know, as someone who went to college and got engineering degrees, I want to say this. You do not need to go to college to get an engineering degree to be in manufacturing, to be successful, to be able to get a job that provides for your future family. There's anything else. Skilled trades is extremely important. Right now, more than ever, people in companies need skilled trade. So if you're looking at what your future entails, you don't not need to have a four year degree to be in, you know, the manufacturing industry, and I'm talking about manufacturing specifically with what I push. But if skilled trades is something that you think you're passionate about, your really enjoy working for hands, that's something that I constantly would say look at as an opportunity rather than going to college to get a degree. As far as pushing or differentiating yourself, I think a lot of it has to do with, you know, in a sense, personal branding and engagement. You know, what do you enjoy to do, what are you passionate about, and being...

...able to share those passions with others, I think, is going to create an opportunity for you to connect and engage with others. And even if it's just on people creating content on Linkedin once a week, just something about they're doing they're passionate about. You know, I don't need you to see that you're flipping pancakes in the kitchen, but you know, if you're doing something out there that ties in with your field or you're doing volunteer work, I think stuff like that is what really can separate someone that gets traction and will get noticed. Yeah, I think something there's something about publicly documenting what what your passions are and what your interests are that and then that there's so many opportunities to do that these days. Just show the things you're interested in. You know, and my world as a as a guy in the marketing industry, you know that the people who I've been most attracted to two in terms of hires have been, you know, designers who have like had passion projects that they've done on the side and they're showing online, for example, or, you know, writers or journalists who got a portfolio of work that has not just come from their jobs but of, you know, just their interests, because they're they're passionate about doing the stuff. They're doing it on the side. So I think you can, regardless of what industry you're in, you've got a show that you know, like you're in this and you know it's interesting to you and they're, like you said, there's a real person behind this. Absolutely it's the authenticity that the person has. Yeah, that's the word there. You got it well, Jake, this has been awesome, I mean just as super interesting conversation today. I really appreciate you coming on the show. Absolutely, Joe. It's great to be here and I looking forward to hopefully some future podcast with some more discussions. Yeah, and and I'm showing up with a Packers Jersey next time. WHO, by the way, or for now at the moment, where spr so just making sure you realize that as of as of October eight, they are undefeated. But we got we got a few left, few games left in the Stew, few to go, few to go the can you tell listeners how and where to find you online, which is becoming less and less difficult to do for you, but point them in the right direction. Worth can they learn more about you what you're doing? Yeah, absolutely. The best spot to reach me is going to be on Linkedin and there's a few things you can do. One is just search Jacob Hall on Linkedin. Or you know, the manufactory millennial is the ring goes. Just search either of those keywords. You know, hit me up a message, let me know that you heard, you know, this podcast with joy don't Joe will love to know that as well, with these connections. But yeah, can actually on Linkedin tell me your story and share with me you know something about you that I think we could have a conversation though. That's great. And if you've got interesting videos of your machinery in operation right like the you know the guy to show it to. He's going to get to get you out there. Potentially. Absolutely. Or, you know, if you're in a manufacturing company and you want to have your machine process highlighted, you know, let me know. I love to come out there and film it and, you know, do a story with them and understanding how they're doing their manufacturing processes and what they're doing.

That's that's really cool in industry for all, I think you've just given a leg up to anybody who is a listener of the show right now with that little that little nugget and offer. So absolutely take jake up on it. Okay. Well, I'd like to say thank you once again to our sponsor, codenis, part solutions, for helping make this episode a reality, and Jake thanks a ton once again for coming on the show. Thanks, Joe. You have a great day, awesome. As for the rest of you, I hope to catch you on the next episode of the Manufacturing Executive. You've been listening to the manufacturing executive podcast. To ensure that you never miss an episode, subscribe to the show in your favorite podcast player. If you'd like to learn more about industrial marketing and sales strategy, you'll find an ever expanding collection of articles, videos, guides and tools specifically for BTB manufacturers at gorilla seventy sixcom learn. Thank you so much for listening. Until next time,.

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