The Manufacturing Executive
The Manufacturing Executive

Episode · 9 months ago

Be Careful With the Internet: How B2B Inbound Marketing Exploded w/ Brian Signorelli


It's 2010. Apple has just released a new product called the iPad. The Lakers just won their fifth championship under Phil Jackson. And the BP oil spill was all over the news. In the marketing world, a trending movement started to take hold. It was called inbound marketing.

Today, inbound marketing has exploded, and B2B businesses are taking the next logical step to inbound selling. Brian Signorelli, senior director of sales at Hubspot and author of the book Inbound Selling, joined this episode of the podcast to discuss the history and future of inbound. 

Brian and I talk about:

-Why inbound marketing's popularity spread so far

-Great resources to learn more about what inbound is and why it works

-Extending inbound marketing principles into the sales side of an organization

Resources we talked about:

-Inbound Marketing: Get Found Using Google, Social Media, and Blogs


-Inbound Selling: How to Change the Way You Sell to Match How People Buy


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