The Manufacturing Executive
The Manufacturing Executive

Episode · 1 year ago

Beyond What's in Our Brains: Introducing The Manufacturing Executive Show w/ Joe Sullivan


I like working with people who get dirty building stuff. That's why I'm committed to serving the industrial sector by producing resourceful, helpful, and objective content.

In the past two years, I've written 50,000 words of content, or about a whole business book, to help manufacturers figure out how to grow their businesses. (That was just my writing; my team of 18 people in St. Louis produced a lot more.)

So it's a natural transition to ask: What other media could we explore to publish these insights? That's how we came to launch The Manufacturing Executive, our podcast to help leaders of manufacturing companies grow their businesses. We bring in voices from outside our company to talk about their successes, their struggles, what they've learned, and what's working and what's not in industrial marketing and manufacturing sales.. 

Got an idea for the show? Go to and click "connect." To ensure that you never miss an episode of The Manufacturing Show, subscribe on Apple Podcasts, or Spotify, or here.

What we wanted to do here is bring invoices from outside our companies, so leaders of manufacturing companies,CEOS and presidents VPS of sales and marketing people who are in thetrenches trying to grow manufacturing. Businesses welcome to the manufacturing executivepodcast, where we explore the strategies and experiences that aredriving midsize manufacturers forward here. You'll discover new insights frompassionate manufacturing leaders who have compelling stories to share abouttheir successes and struggles and youill learn from BTO B sales andmarketing experts about how to apply actionable business developmentstrategies inside your business. Let's get into the show. Welcome to the introductory episode ofthe Manufacturing Executive, we're here today with Joe Sullivan, a cofounder ofthe Industrial Marketing Agency Gerilla. Seventy six and the host of the showhow's it going today jail...

...going great and I'm excited to get thisthing off the ground. Absolutely we're going to have a lot of fun today.Talking about what this podcast is going to be, to give everyone a bitmore context. My name is Kelsey Cors, I'm one of the producers of this showand today we'll be talking about what you the listener can expect from thispodcast. But before we jump into that Joe tell me a little bit about yourselfand about Girla, so I would consider myself a consultant to manufacturingorganizations on sort of the marketing and sales front. My Agency grillaseventy six. I cofounded with my business partner, John Franko, back intwo thousand and six and we have sort of evolved over the years. It wasprobably I don't know, maybe eight or nine years ago, nd we sort ofofficially committed to working specifically with midsize bdbmanufacturers. You know earliest days we were sort of you know an agencysurveying anybody who, as ready to write us a check, and we we found very quickly who we were bestat serving we liked working with who he...

...could actually produce results for, andwe decided to kind of just own it and brand ourselves as an agency,specifically in the industrial sector. So we've been doing it ever since we'vebuilt a team of at the the time I'm recording thiseighteen people old based in St Louis Missouri and yeah. So here we are today.That's phenomena. Tell me a little bit more about why you guys wanted to startthis podcast sure. So you know it's for years. Really ever since we sort ofcommitted to serving the industrial sector, we we have also been committedto producing resourceful, helpful, objective content that is literallyjust there to help manufacturers figure out how to grow their businesses. A lotof sales and marketing advice. A lot of it's been in written form adand. It's really. We've really pickedup content production the last few years as well. I think I personallyhave written over fifty thousand words of content in the last two years, whichis about a book, a bout, a business..., and so it was sort of a naturaltransition for us to say. Well, let's what other media could we explore hereto sort of publish these insights and then the other thing was you know. Mostof these insides have come from inside our company, a lot of my own, a lot ofdifferent experts inside of my companies strategists- and you know,copywriters journalist people who have sort of different skill sets in themarketing world that could be applied to manufacturers. But what we e wantedto do here is bring in voices from outside our companies, so leaders ofmanufacturing companies, CEOS and presidents VPS of sales and marketingpeople who are in the trenches trying to grow manufacturing businesses, let'sbring them in. Let them tell their stories, let them talk about. You knowtheir successes and their struggles and what they've learned and what's workingand what's not and be able to share that with their peers, and then we alsowanted to bring in others who may be consultants in sales or marketing inthe BTB world that can also bring ow...

...perspectives from the outside, somaking this less about just what's in our brains and more about you know,everybody else out there who, as can bring something to the table for ouraudience. I love that and I feel like that, will really resonate with yourlisteners hearing stories, both internally and externally, bringing inthose people. That's really cool kind of what listeners can expect as they'retuning in and if t e listener wants to connect with you. If they have gotideas for topics guests episode ideas, how can they connect with you sure? SoI always direct people to Gerillo. Seventy sixcom learn. So that's gorillalike the Animal Gor Illa, seven sixcom learn this is our industrial marketingstrategy learning center, it's essentially a never exepanding bank ofof tools and articles and resources, and now podcasts that are all there tto purely educate and help. So I always always saydng people there. If you wantto cl connect personal, you can fill out the request of consultation form inthe top right corner of our side. That goes directly to me, and then I'd alsoencourage you to find me UN linked in... just look for Joes Elivan garrilla.Seventy six and built a a network there and publish a lot of content theres aswell, so that'd be the best way to get in touch awesome and that actuallywraps it up for our introductory episode, Joe will be taking over therains for episode. What and beyond? Thank you so much for tuning in todayand I'm really excited to see this show grow. It's going to add so much valueto your listeners. Super excited as well. You've been listening to themanufacturing executive podcast to ensure that you never missed an episodesubscribe to the show in your favorite podcast player. If you'd like to learnmore about industrial marketing and sale strategy, you'll find an everexpanding collection of articles, videos guides and tools specificallyfor be to B manufacturers at grilla. Seventy sixcom Awar. Thank you so muchfor listening until next time.

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