The Manufacturing Executive
The Manufacturing Executive

Episode · 3 weeks ago

Building a Manufacturing Community Online w/ Sam Gupta

ABOUT THIS EPISODE

If you want to build thought leadership around a product category, you need to create a community. The longer your sales cycle and the more complex your product, the more critical your community.

But how do you build a community around your product and not around yourself?

In today's episode, I talk about the keys to success on social media with Sam Gupta, Host, Community Builder, and Founder at WBSRocks.

Here's what Sam and I discussed

- What an online community is

- Different platforms for building community online

- Focusing on your audience's problems – not your product

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