The Manufacturing Executive
The Manufacturing Executive

Episode · 1 month ago

Make Content for Your Audience – Not for Google w/ Grace Wright & Aaron Weekes

ABOUT THIS EPISODE

If your content strategy starts with whether there’s keyword search volume around your SEO terms, you’re starting at step five.

Here’s step one: conduct customer interviews to learn what they value and prioritize.

In this episode, I interview Gorilla 76’s own Grace Wright and Aaron Weekes, both Thinker and Strategist, about creating winning content that starts with customers, not keywords.

In this episode we discuss:

-Making your customer’s success the object of your content

-Getting the right messages to the right people

-Providing one of these three qualities: best, first, or different

-Starting your content strategy with the right questions (lots and lots of them)

-Forecasting the future of SEO tactics

Grace Wright can be reached at: https://www.linkedin.com/in/grace-wright-76940312a/ 

Aaron Weekes can be reached at: https://www.linkedin.com/in/aaronmichaelweekes/

To ensure that you never miss an episode of The Manufacturing Show, subscribe on Apple Podcasts, or Spotify.

Listening on a desktop & can’t see the links? Just search for The Manufacturing Show in your favorite podcast player.

In-Stream Audio Search

NEW

Search across all episodes within this podcast

Episodes (67)