The Manufacturing Executive
The Manufacturing Executive

Episode · 1 year ago

How to Create Video Marketing that Drives Results in the Industrial Sector w/ Danny Gonzales


By 2022 online videos will make up more than 82% of consumer internet traffic. That's 15 times more than in 2017, according to a recent study by Cisco.  

Video is how your buyers want to consume information, so it's exactly how you need to deliver it to them. 

On this episode of The Manufacturing Executive Show, Danny Gonzales, CEO of both Industrial Sage and Optimum Productions, talked about driving growth through video production in the industrial sector. 

Here's what we discussed with Danny:  

  • How some industrial companies are using video to their advantage already 
  • Shifting your message from traditional marketing to the way buyers buy now 
  • How salespeople can make one-to-one messaging videos using their webcams and distribute them via video cards 
  • The way to get started in video marketing right now (and now's the perfect time!)  

Resources Mentioned in the Episode: 

Monique Elliot of Schneider Electric 

Malika Waller of Landis+Gyr 

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