The Manufacturing Executive
The Manufacturing Executive

Episode · 1 year ago

Manufacturing's Past, Present, and Future w/ Jim Carr

ABOUT THIS EPISODE

Remember fax machines? They were going to revolutionize the way we did business. Then came dial-up modems and email. Now, our customer gives us a CAD file. We can create a toolpath in a snap.

Like technology, organizational culture has completed several revolutions in a single lifetime. The speed of those revolutions is increasing, and manufacturing transforms every five years.

What's coming next?

In this episode of The Manufacturing Executive, Jim Carr, President at CARR Machine & Tool, Inc., talks about how manufacturing is evolving in both culture and technology.

Here's what Jim and I discussed:

  1. Jim's family history in the manufacturing space
  2. The effects of culture and technology changes on manufacturers
  3. How to get everybody in your company working toward the same goals

To ensure that you never miss an episode of The Manufacturing Executive, subscribe on Apple Podcasts, or Spotify, or here.

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I remember when we got our first fax machine, a car machine, a tool, and I thought it was so highly technological that I brought all the machinists in the office and I said, guys, this machine is going to revolutionize our business. Welcome to the manufacturing executive podcast, where we explore the strategies and experiences that are driving midsize manufacturers forward. Here you'll discover new insights from passionate manufacturing leaders who have compelling stories to share about their successes and struggles, and you'll learn from B tob sales and marketing experts about how to apply actionable business development strategies inside your business. Let's get into the show. Welcome to another episode of the Manufacturing Executive podcast. I'm Joe Sullivan, your host and a cofounder of the Industrial Marketing Agency Gorilla. Seventy six we started the business in our garage. It's almost become one of those phrases that feels like something of legend, but sometimes this is, word for word, how a family owned manufacturing business is born, and that's exactly the case with my guest today, a second generation leader of his family owned machine shop. In our conversation will get into the past present and future of manufacturing, how it's evolved from both the tech analogy standpoint and a culture standpoint since my guests father moved the cars to the street to make room for a couple of milling machines back in the early S, and where it's headed in a world where manufacturing technology is advancing exponentially. So on that note, let me introduce today's guest. As a second generation business owner and manufacturing Jim car has embraced the opportunities and challenges that come with leading a CNC machine shop that his father founded in one thousand nine hundred and seventy two. Since becoming soul shareholder and president of car machine and tool in two thousand and four after decades of experience working alongside his father, Jim is steadily grown and evolved the business through innovative thinking and action. He is driven to leave a legacy for the third generation. Today, car machine and tool INC has matured into an aerospace CNC machine shop serving elite industries, space and exploration, semiconductor, aerospace, medical and the Department of Defense, known for their unique culture, with recent implementation of high technology tools and equipment, five access machining mill turning and CMM inspection. It is truly aligned with its accreditation of being a world class as nine one hundred D facility. Jim's experience includes full knowledge of GDNT, conventional and CNC machining and programming and CAD CAM systems, as well as vast industry leadership and service rolls, which differentiates him from his manufacturing piers. Is is in a passion for marketing, brand and design. In two thousand and fourteen, recognizing the need for more resources for business leadership and manufacturing, Jim cofounded making chips, the number one rated manufacturing podcast, with Jason Zenger. Through weekly episodes and speaking engagements, Jim Equips and inspires manufacturing leaders across the world with his experience, industry insights and business wisdom. Jim, welcome to the show. Hey, Joe, thanks, good to be here. Good to be on somebody else's podcast for a while. No, kid, and I you're like you're used to being on the other side of the mic here, so it's still we're going to put the spilight on you and, like I told you before, I don't do too many of these because I, you know, I just like to keep it to people that I know and I happen to know you, but boy, as you read that bio, I feel like I'm a hundred years old for all of that. My God. But I guess it's just you, you know, the decades just start lying by. You just got to keep yourself on your toes and you just got to keep pushing every day. That's what it's all about, I suppose. So well, it's really cool to have you here. I've I've been been listening to your show.

You know, I've listened to quite a few episodes over the last handful of years and I was I was just listening to watchaid. I took bill I took Friday off to stain in my deck, which was like this big looming project over me for this over the spring, and I sat there I listened through a few of your episodes I was out there on the back deck and including your trends episode, which I'm going to touch on a little later on. I hear you talk a little bit about some of some of that, but you guys are doing a great show. I always refer to you and Jason as the Oge's of manufacturing podcasting. You guys have paved the way and people like me have followed, but you guys are really the true originals in the space. So, you know, I if you would have asked me twenty years ago if I would be doing this at my career stage, I would have said you're absolutely knots and but you know what, the whole thing in life and in business is you got to take a chance when you hear something. You know, you always hear people say when you get that Aha moment in your head, you got to go for it because if it really sounds good, if it really resonates it and if you really feel it in your heart, that's your clue. Right then in there you better jump, and I did, and I mean it hasn't been easy, but you know, we just kept pushing on. We we Jason and I'd never gave all. Good for you guys, I mean it's you hit. You hit this at the right time too, you know, like this podcast is exploding, but you guys really got it to get in there and establish yourself before anybody else got there in manufacturing. So I mean, good for you guys for being being pioneers. It's pretty cool, cool. Well, I've got all kinds of questions to ask guess. So, yeah, yeah, you're on there on the hot seat now. So, yeah, I don't have to get out my calculate or anything. It's not going to be any technical questions, right. We'll see. We'll see. Keep you on the edge of your see. So, so you're you're obviously a manufacturing guy through and through, going all the way back to your childhood. I was just I'd love for you to tell us a little bit about your family's history in this manufacturing space and how it led you to where you are today. Sure, well, that's going way back, but I'll try and truncated as much as possible. But my dad was always a CNC machine and not see, yea a machinist by trade. Back in the S he was a professional stock car racer and used to race stock cars at soldiers field right here in Chicago, when before soldiers field was an amphitheater for football, it used to be a race track. So my dad back in the s used to do that. In the meantime, concurrently, he was working as a machinist, an impress machinist and that a journeyman machinist. I think he went back to like craft foods days and he always told me that he got most of x's experience from the immigrants that were working in that shop and on that shop floor. So he always talks about a Polish guy that he met and they they got really close and this guy took him under his wing and just showed him the trade, the fundamentals of being a machinist. And you know, he had a lot of drive and he had a lot of mechanical aptitude. And then he went on to be the plant manager of circle tool and manufacturing company and displays Illinois, which is really, I would say, just about a ten minute drive from we were at today, and he was therefore, I'm going to say ten years and the purchasing agent that was sitting right next to him, Mike, was a good friend. That became good friends. He actually started a machine shop had some immediate success in my dad said, you know, if Mike can do it, so can I and I'm going to try. So he went to auctions, he bought a couple of bridgeport milling machines, told my mom to park outside because I had a two car garage. Her car went outside, he put had those machines delivered to our our home and he just started doing add an end's job part time. He did that for about...

...six months and then in December, in one thousand nine hundred and seventy two, he made the decision to leave his full time job and go with car machine full time and he never looked back from there. So that's that's the old story about my parents. That's cool. So we're where'd you enter the picture here? You you just kind of grew up around this. Huh? So I did. So the funny thing is, you know, when my dad was working in in the garage, we had central heat and air conditioning that had run through the HBAC lines in the house and my bedroom was right above the garage where he was drilling, and I remember my mom swearing my dad's name was Richard, but of course you called them Dick and she'd say Dick, I can't believe it. All that gray a cast iron dust is is emulating through my house and and that the great the gray cast iron dust literally would be through our home. So my mom was constantly cleaning and doing that, and I would go in the garage my dad, you know, he'd have a job. You know, he'd set it up on the drill press for me and I would drill holes. But then towards my senior in high school, where it really all started for me, I distinctly remember my parents coming to me and saying, you know, we're willing to give you a college education at a for your university or, if you think it's appropriate or you feel passionate about it, you can come to work for the company full time and just go to a an apprenticeship training, machinist apprenticeship training. And I'm telling you, Joe, I genuinely thought about that. I remember, eighteen years old, thinking well, I looked at my parents, I looked at their lifestyle. I thought, you know, they don't have it too bad. They get they take Nice vacation. My Dad drives a Cadillac, you know, and these are the things that an eighteen year old thinks of. Right. So I made the plunge and I did not go on to a four year university. I did in fact take a two and a half year machinists apprenticeship program where I learned the theory, or the fundamental theory aspects of the trade, and then I had my apprentice, my journeyman apprenticeship here at car machine during the day. So I did that for about two and a half years and graduate rated and just worked in that capacity as a manual machinist for years until the mid s when my dad said, you know, I think there's something to the CNC machining. I'm tasking you with implementing C and s technology to the shop floor. And we bought one and saw immediate success and I look back at that time and how everything just clicked and I think it was a combination of me timing. We'd all know timing is really important, but I had just gotten married, I just bought a house, my wife was pregnant with our first child and I had this opportunity to really evolved carmachine to the Knox level. WAS CNC technology. I don't know if I was just into it, I don't know if it interested me, but it took off and we've never looked back since. For you guys, that's pretty cool. I love the classic we started our garage story. People say it is a Cliche to like say I started a busit. You guys actually started the business in your garage. It's pretty cool. We actually started the business in the garage. So yeah, and it was all based on just, you know, my dad didn't you know, he wanted to walk before he ran and just let's try this out, see if it looks good. And he did and we lost him in June of two thousand and twenty. So he retired in two thousand and fourteen but he didn't make it through two thousand and twenty. So I'm sorry to hear that. Thanks, but you know, he lived a long life. He's left a legacy and now my son is in the business too and we're we're killing it. That's that's really cool. Going to the third generation. I love it. It is absolutely well, you kind of just started touching on it a second ago with when you're your dad bought that first CNC machine. But Yeah, Fidel forty twenty, okay. Well, image in the technological advancements you've seen since you...

...were a little kid watching him do this of just out of control. You know, just tremendous advancement's time. I'd be curiously here. You talk a little bit about that, but I also want to hear you talk about the cultural shifts that that you see going from one generation to the next. So I don't we start with the start with the former and then let's go to the lad let's talk technology, because we, you and I and all the listeners to your show, know how technology has is influencing our lives, right from the cell phones to Internet emails. You know, we're a victim were. We succumb to those technologies all the time. But when you start implementing those technologies and do a business is when you really start to see things move forward and you the needle really starts to move. So, yes, it was CNC machine tools back in the mid S, the s. But then, I swear, with the advent, well, with the advent of the facts machine. And I don't know if you remember facts machines, Joe. Yes, I'm I'm aware of facts machines. Yes, I remember when we got our first fax machine, a car machine and tool, and I thought it was so highly technological that I brought all the machinists in the office and I said, guys, this machine is going to revolutionize our business. They can facts US prints in a matter of seconds and we can start making parts right away. And I remember the guys looking down, you know, and you know how it used to just like crawl and you literally in twenty seconds we had a print from our customer and we'd be making parts. So that was really the start of it. And then, you know, the dial up modem and internet and email, email was huge because now we could stay instead of faxing those prints, we can email attachments. And then, of course, the cad files, the the CAD and CAM technology really amped it up. Gone are the days when I used to be on a CNC standing out at the machine and just entering G and M codes right into the into the machine tool. Nowadays we are customer gives us a cad file, we upload it to our CAM processor, which is master Cam, and we just click on the the solid or all the pay and create a tool path and then it goes into a post processor for that appropriate machine and creates that NC program for that machine to read. So it has just really gone superfast, as you can imagine, without typing in all those codes. The probability of having errors has dramatically declined because what we're doing is we're taking our customers geometry and creating a tool path from their geometry. So there's no there's no iterations to it. We're just moving. We're literally creating tool paths off that. So yeah, that tech, catcam technology, machine tool technology. Now what I'm seeing is inspection technology. We can take a scanner or like a cmm and just scan with a laser apart and it's going to it's going to take all those extract all those dimensions from that surface and put it into a readable inspection report. The other thing, too, is RP technology. I mean we made a shift to pro shop earp about three years ago and it has really it is one of the single most important things we've done is is run our business off a competent arpie system that talks our language and in real sting. So we've got, you know, shop floor PC's that everyone's on all the time. It routes all the the jobs, the operations, the finishes, everything. It's just it's incredible. That's awesome. I actually had ball van meter on the show couple weeks ago. So, oh, so, you know, he's a great guy, great, he's awesome guy. Yeah, he's they're doing good stuff. Totally agree. I've heard you guys.

He's been on on making chips a number of times. Has any he has. Absolutely. I've heard them on there before. Yes, a well, pretty cool on the technology front as a whole. I mean just you know, we're just living in such an interesting time, almost regardless of what industry here. And I mean, Geez, I being a marketing guy. You know, I I came up in I graduate from college and O Five, and that was the the fall, that fall of the I. is when Google analytics hit the market, and it's just amazing to think that, like you couldn't even measure anything all when, and not until when, two thousand and five, that was when you google analytics. Actually, isn't that amazing? It doesn't seem like it's that long ago, but I mean before that, you know, your ability to measure anything digitally was was pretty darnlimited. So it's you know, like for me, I have the similar conversations what you're having with me right now, but with people about like how I've come up with marketing technology and just, I mean where we've gone from there since over the last sixteen years. Is it's unbelievable really. Sure. So what was that other thing you wanted me to get to? After the technology, all the culture, the culture side of things. I'm just I can only imagine that running a running car machine and tool. You know, when your dad started the business is a very different you know, from a people perspectives couldn't be much more different, right. So talk about that. You want to hear an old story. Yeah, I would love to hear an old story. I mean I'm like this young man just, you know, in my mid S, right, and they used to have, my dad used to have manufacturing planning with our machinists prior to them doing the job, and it was all manual, right. So years ago they used to dry, they used to drill through the steel bar, drills the steel bar and then they used to take a tool called a counter baring tool and the pilot of that tool would match up with the diameter of the drill hall and then you just create like a for like a cap screw over the top. So he told the guy be I remember it distinctly. He said Steve or mark or Mike. He said, when you're doing this, be careful because it's not symmetrical. Off The center line. Be careful when you put the parts, you put the counterboard, make sure you put it on the wrong side. I'll be darned, three hours later that machine is walked in the office and said. You're not going to believe it. My Dad, would you put the counterboars on the wrong side? He goes. Yep, he goes, I want you to punch out right now and repair the parts on your own time. Now you talk about a cultural shift, right. That would that's probably illegal nowadays. And and just just the fact that my dad would punish the machinist for that. I mean, in all fairness, he didn't warn him about it and he blatantly did not listen to him. But I mean, so we go from that extreme to an extreme where we embrace collaboration, we embrace meetings. Every every Wednesday I have an hour and a half meeting with my entire team. It started out just talking about production, just to get engagement between the office and the shop so that we can kind of marry it together, because the office doesn't really know what's going on in the shop and if we feel like we do know, it only helps in getting the customer on top and in, you know, knowing where their parts are. So we started talking about that and it just like evolved into a production and strategy meeting or updated meeting, and I talked about every I've been doing it for about three or four years we created core values. We defined all four of our core values, which I thought were very important. We live by them and in our meetings weekly we talked about anything from well, covid nineteen. I talked about Covid nineteen weekly and I've been reporting on it since late March two thousand and twenty, when the world ended. Back then, to I talk about the economy, how our things going. I get reports from Nan National Association for Manufacturers, Illinois Manufacturing Association, and I reply. I...

...extract key information from those reports to give to my employees because I feel it's important for them to know just and then we have field trips. We go to the international machine tool show every other year. When they had it, when they have it? This year they didn't have it, or last September was they didn't have it, and we go on. We have educational and Human Development or networking type field trips. The educational ones are going to imts where we're enlightening ourselves with new information, new technologies, and then the network developing ones where we go have fun. will go to a micro brewery. We went to cop top golf just a few weeks ago and I think it's really important to be with your coworkers in a social environment because, you know, we all work hard every day and we don't have a lot of time to get to know the guy that's, you know, twenty feet away from us and and it really helps, it really is important. So, from what my dad taught me about running a shop and being culturally aware to what I've learned to actually practicing good culture, it is on night and day difference and I can only imagine that it's helped us tremendously in employee retention and hiring New People. Will for one thing, I do not hire any new employee unless that employee is first interviewed by me. Then, if they make it through that interview, I bring them back and I have every employee in the entire company interview that guy from five to twenty minutes, because I feel as though if you're talking to somebody, you're going to get a vibe, you're going to get a sense of what that person's all about and if you feel like there's something weird, there's something funky going on with that person you're talking to, I need to know that as the employer and as soon as that guy leaves everyone gets together and said, how did you feel? How is your communication? Did you get any bad vibes? And I've already not hired people due to that because we felt as though that that person didn't have a good cultural fit with car. I mean that stuff's huge and it is aligned with a lot of what you're talking about here in terms of what we've made important at our in our business. But you know, I think especially if you being in manufacturing right now in two thousand and twenty one, I mean we were talking about this a little bit before we hit record, but almost everybody I'm talking to is is saying our biggest problems we can't find people. We can hire people and when you have a culture that you've built a foundation there, you've built a good culture. I mean there's no time better than right now for that to shine when when, frankly, there's just not enough. There are enough people out there to do the jobs and you get you got to stand out as an employer. You had to be different. You have to be different. It's just it's just like in marketing, and I know you understand marketing. If you're marketing plan as like a Apple Pie, I don't know if I mentioned this to you, but you have to have I when I think of marketing for a business, I think of it like a big apple pie. Right, maybe a Dutch Apple Pie, but every sliver of that Pie, no matter if it's a sliver or a slab, is a piece of your whole marketing plan. I believe that the more culturally aligned you can get with your employees like that piece of Pie, I think it's going to just really amp up your whole your brand and it's going to attract new people and I think ultimately, if you have a great, healthy and work environment, it's going to show in the work. Right, you're more apt to to do you know, if you're mad at the guy next to you or you just don't like the guy that's next to you or in you're doing a job, you're probably going to go slower. You're not going to care about tolerant, you're not going to care about microfinished or whatever the case may be. But if you, if you do really have a healthy...

...culture, a work environment every day, I guarantee you it is definitely going to show overall in your performance as a company. Hundred percent agree. Thanks, Jim. If I recall correctly, you said Your Company runs on Eos or traction. Is that right? It does. That was part of the shift in culture, because you know, it is a cultural shift to have a systematized way to run your business, and that's what eos is all about. It's the entrepreneurial operating system. It's a book called traction written by Gino Wickman. And I'll be very honest about this. When Jason and I first started the podcast, we'd have guests on, like you having me on. That would be talking about cold see, because Jason was always the Culture Guy, I was always the manufacturing guy. So we'd invite people on that were practicing eos and I'd be, you know, I'd be ask in the questions and I thought, you know what, I'm talking the talk but I'm not walking the walk. So I did in fact, from the PODCAST, Start Reading and implementing EOS traction, and it has been it's just it's one of those I caught. There's five things that have revolutionized my business in the last five years and EOS is definitely one of those legs. For sure, it's been incredible. You're running traction as well, right, yeah, it just as of recently. We you know do. My business partner John and I we read traction. It was probably five years ago, honestly, when we read it for the first time and we pulled little elements of it and we started, you know, kind of Pie smelling our way through bits and pieces that we liked. And then we want to hire in a consultant outside of our company who did a really great job for us, but he pulled, you know, he wasn't a Eos pure implementary and and after he was kind of had moved on from working with us, things kind of fell apart and then it was it was last year, probably about this time, where John and I said Let's just do eos pure, let's just do this right. But you know, there are certain elements of the system, some of the terminology gets a little it feels a little cheesy, and it is, I know, but I know, but that's what makes it kind of but who cares? Right, it adds to the mystique of it. It's kind of like you're doing something cool, right, yeah, but it kind of some of that stuff kind of bothered us a little early on, but then we're like, okay, who cares, it's everything's got a name. There's a process for everything, and and so we embraced in. We hired an implementary from the outside. We started in December. So we're approach and a half year in and I mean, Geez, it's it's everything I would have hoped that it could be for US already. I mean, we had our l ten this morning and and we all rated at nine and ten, which is becoming pretty typical rate the meeting at the end of your weekly meeting, and if it's less than an eight, you got to explain why, you got to explain why exactly. But you know what's just been great for us if we are solving real business problems, are surfacing the base issues in this company and we are working on them every week and that's been probably the most the most transfer I want. I don't see transformational yet. We're only six months in, but like I see it happening. Yeah, a will, I swear to God. I mean part of the reason that we bought our new building two blocks away is because that was my rock, my rock, my goal, my quarterly goal, which we, as you know, is are called rocks, was to hey, the the first quarter was make the decision to actually determine if moving is valid, so that I said yes, we did. We, as a l ten ten, decided that yes, we need to move. The next quarter was five that building and I did and I always it's always, always looming on my shoulders right. I've got to get I've got to get my rock done. I've got to get my rock done. So it makes you, it forces you, reminds you, it tests you with all those things that you need to do to be accountable to making sure that rock happens. That's right, and it just forces you to...

...prioritize as a company what things are most important, because there are a million things you could be doing right, that you want to be doing, and you got to figure out what, where we going to put our energy and let's do it right and let's get it done and hold ourselves accountable to it right. Well, I think that we all are working and everyone's working sideload right and everyone's doing their own thing. Everyone's got their own responsibilities to take care of. But I think when your leadership team comes together in operations, in sales, in finance, that's when you can really start talking about the entire company, because those are basically the three things that how a company operates is finance, operations and sales. Right. So I really it's been incredibly successful for us and my son's read the book while he's doing an audible now under the second time around. But we did all read it as a team, took notes, disgusted every week, went through gwced everything and, you know, a lot of fun. Well, any any leaders of manufacturing organizations out there, if you're not familiar with traction by Gino Wickman, just do yourself a favor, pick up a copy, spend a few hours reading the book and decide if it could be something for you, because it's just really powerful system for getting everybody on the same page working toward the same goals inside your company. Yeah, you got to let go of the vine, right, that's that's how the book starts. Is You got to let go of the vine. You gotta take a chance, you gotta gotta have a little bit of risk. That's right. Well, Jim, let's let's talk about making chips a little bit here. I want to want to hear a little bit of Oh, that little podcast that we got going on? Yeah, that little podcast. So we've we've all heard of so you know if I've touted you and you and Jason Zanger as the, you know, OGE's of manufacturing podcasting. You guys kind of paved the way here. How did this come to be? Let's hear about what made you decide we're going to do a podcast when, frankly, nobody in this in this industry, was doing a podcast, and you probably questions a little bit of anybody was going to listen to you. So let's hear it. I remember when we got the thirteenzero downloads. I was I couldn't believe it. But Anyway, on November two thousand and thirteen, Jason and I were asked to be on a local Chicago am radio station just because Jason was doing things with culture it his company and I was doing social media marketing for manual machine shop. Is highly unusual for both of those to happen. This radio show was interested in what we were doing. It was something different, again being different at you notice. Right, we went on the show, we killed it and about a week after the show aired, I think it aired like on a Saturday morning at zero am. They probably had five people listening to us, right. But anyway, Jason called me and he said, you know he goes. We crushed that interview. He said you really understand manufactching. You've been living at your entire life. You know what you're talking about and you're doing something different. You're doing social media marketing and which, again, frankly, no one was doing back in two thousand and thirteen. He said a do you know what a podcast is, and I said yes, I do. I said the kind of like old. He's as well. As a matter of fact, they are old, but with the advent of FORG technology, they're having a resurgence because now we can download and we can stream faster than we ever could. Otherwise. It was buffering, buffering, buffering, right. So he asked me if I knew what a podcast was. I said I did. He said, do you listen to him and and I said no, quite frankly, I don't. He says, well, I listen to about I think at that time he was listening to fifteen or twenty or thirty or whatever the heck it was. He says, I think we could do one, I think we could be successful. I said, okay. That's when that Light Bob went off my head and I had like an Aha moment. So here's an opportunity to do something different in a space that nobody else is doing at the right time. And I called them and I said give me twenty four hours to think about it, and I did, and I call...

...them back and I said I'm going to try it, I'm going to go for it. I have the opportunity, I have the freedom to work outside of my business on something else, I said, but here's the thing, I will not do it in less I really research it because it's our brand and I really want to retain a high brand level of myself and my manufacturing company and I just don't want to put anything out there that's less than excellent in quality. So, Joe, we literally for a year. We plan what's the average commute in America, because we wanted to get it in the length of the show in under that time. I remember Jason and I sitting at Brunch Drinking Mimosas all morning, taking notes and coming up with the name of the show. And actually Jason was the one that said what about making ships? And I said how do you? How do you even know what that work is? You know, because it's really truly a manufacture shop floor word, and he didn't know, but we spent a lot of time. We went to Jason. We joined a facebook page, a podcasters paradise facebook page, and we would be asking online on that platform, you know, as a closed group. We'd be asking people question is like what kind of microphones, what kind of recording stuff are you using? And then then the the the music to the show. We he let me pick that because that's kind of my thing. And then we hired voice talent, voiceovers for the for the opening, the lead in and then the intro in the outro. I mean it was just it was really all well put together, like a puzzle. So we finally launched boy, really like December twenty eight through December thirty, I think, was our first we put it up on Lipson and went out to the itunes and that was well, let's we say January two thousand and fifteen, and within about four weeks it made it to the itunes new and noteworthy. And then I had a marketing company that I was working with the time that was helping with Pr. So a couple of huge manufacturing trade publications picked it up did a couple articles on it. Again, I was pretty articulate with social medium. So I would constantly be putting it up on social sites and of course all the people that follow me are manufacturers that are going to plus, I was the chairman of the Board of a manufacturing company here in Chicago. I had a lot of people that that knew me, that I was friends with and peers with. The would sit in on the show and tell their stories, just like I told the story about my dad having the Guy Punch out. You know, we all want to hear relatable stories in our industry and that creates that emotionalal connection and and that's really when you get. You get a long time listeners when you can make that emotional. We call it on the show the goosebump moment when Jason and I are nick now can say something so relatable that that person goes, Oh my God, I can't believe he just said that. That's happened to me ten times in my career, or it's happened to me just yesterday, or Oh my God, I've got that same problem going on in my shop right now with hr anything it could you know anything? So it just really started a snowball in the first second quarter of two thousand and fifteen and, like I said, I remember when I'd go on to Lipson and we had thirteen thousand downloads and I said, my God, I can't believe people are even interested in what I've got to say. So you know again, Joe, it's it's crazy to think that in this current that this part of my career, that I'm actually doing something that is so natural and people actually care to listen...

...to me and tell my story and I hopefully I can equip, inspire and entertain them a little bit at the same time, because we all like to laugh right. Absolutely, I think. I mean one thing I just love about this medium is it humanizes people, like it brings now you get to see your personnelity. You're the you are the person behind car, machine and tool, and this brings you out into the public space and, like, people want to work with people they like and who would they trust their expertise and you're not just some guy behind a company name that no one ever sees or hears. So I think that's a really powerful sort of underlooked, or overlooked I should say, element of this medium. That's it's really powerful. Yeah, let's go out. How many episodes you guys add at this point, you know, off the top of your head or Ballpark plus or three. I think we're about two hundred and seventy to seventy. Wow, that's that's amazing. It's amazing. A lot of work, I mean when you add all that up, the time that when. Yeah, I remember like when we first would get together. We'd have to find as well. We would record our episodes in Jason's furnace room in his company, which was just literally a half a mile outside of O'hare international airport, and we have to pause because there would be a jet flying overhead, you know what I mean. So We'd have the editor would have to I'm not lying about this at all. We'd be in his furnace room recording. I thought we even drink a bottle of line together because we were a little nervous, you know what I mean, and showing up the first couple times we didn't have the right wires and we're like, oh my God, what's next, you know, but you just push through and you just keep going. You just keep going. It gets easier, right, it does get easier. It always gets easier. Well, so two hundred sixty some episodes for you guys I didn't mention this to yet, but this is kind of a special episode for me. This is number fifty two, meaning that this, this one will be will officially cap off year one for me of of my show I hit every single Tuesday morning for a year that I've been able to make this happen and go live, and it's been one of the best podcasting I can't speak more highly about this as a medium and an opportunity for people. I mean from the people I've met and they didn't been able to talk to best selling authors, leaders of huge and small manufacturing organizations, leaders of industry organizations in the manufacturing space. I just it's been the best market research I've ever done. It's been made more connections in the last year doing this. I've learned so much and I've and this has been the core of our content strategy for my company and we take these episodes and we chop them up into videos, we write blog posts from the content and it just accomplishes so much and it's a lot of fun, frankly. So I'm a huge fan. Same likewise. Likewise. Okay, last thing I want to hit on here, Jim, because we've been we've been going for a while here, which is great. But yeah, well, I don't have any problems talking. So yeah, I don't either. So you put us two together and talk all day, dangerous? Yeah, for sure. So I listened. I mentioned earlier I was I was outstaining my back on Friday and look cute up a few making chips episodes and one one of them that I listened to, you and Jason went through I think it was twenty five trends that you see ahead in manufacturing, especially, you know, coming out of this pandemic. And you know, I'm not gonna sit here as get a rehash that episode, but I'm curious if there's no I couldn't see. Yeah, but you know, I'd be curiously, is there anything that you you look and say this right here? I don't know if people see this coming, but I think this is on the horizon or just something you feel strongly about that you see change in and the space right now. So I'll turn it over to you and take that where you want to take it. Honestly, with Jason owned that episode. So here just quickly. Jason has a show structure. He picks the he crafts the show structure so that was his and then we discuss it in advance and then we go for it. So it was his. So I...

...don't remember all twenty five, but I will tell you what. I genuinely whether that was on that list of twenty five or not, I genuinely believe that we are ready for another huge milestone in technology. I have really seen it. It's really grown a lot in the last three years and it seems like every five year period the technology just advances so much faster than it did the time before that. So I really believe that, especially in our industry, the technologies that were using to operate it. And again, remember we've got shop floor technology, we've got ARP technology, computer technology, we got inspection technology. I really believe that all of those are really going to advance. And then there's robotic technology, you know, robots that take the parts put it in the machine. That is huge. That's blowing up right now. So that's what I believe. The next three years we're going to see a lot of advancements in yeah, I think you have a better perspective, being right there than I do, but I talked to a lot of people and a lot of my interviews recently have been from with with individuals inside of automation, Ai Robotics. Let a panel discussion on clubhouse a couple weeks ago with the VP of sales from fanic America on plus run robotics president there and I few a few others that are at the heart of it. It is just fascinating to me to hear what's going on and also how important it is for American manufacturing to keep up with what's happening in China and, like you know, to stay ahead of the technology curve here if we want to, you know, keep you allow American manufacturing to keep advancing. So I mean, Geez, you know better than me, but but I'm here and here in the same and seeing it from a lot of different angles and I think business is going to be good well in the twenty two that's what the the smart people out there, the people with the the crystal balls, the fortune balls, you know, that's what they say, that it's going to be good well into twenty two, and I have to agree. I think that it's really strong now. You know, we really didn't have a downturn for us in two thousand and twenty during the pandemic. It was a time for us to get ready for the big the big up surge, and now I'm seeing it, just in the last five weeks I'm really seeing it move the needle. Good stuff. Well, Jim, is there anything you want to want to say to kind of put a bow on this episode? Yeah, I think that to the people out there just know that. You know, we talked a lot about taking a chance and when you when you know it's right or when you think it's good or having that Aha moment in the back of your head, I think people should act on it. I mean, I don't necessarily act right away, but when you have one of those thoughts, you should definitely write it down and act on it within an appropriate amount of time, whatever that is, you know, if it's buying a new building, of course I'm not going to say make an offer on it tomorrow, but really think it through, think about the risks versus of the rewards, and if you evaluate that, I think that you could be successful in your own right. I was like to say just friggin start, you know, like you got it, you got just dive in and start. So right and it but it has to be. It has you have to think about it it has to be you know, it has to be strategic. So awesome. Will Jim, can you tell our audience how they can and get in touch with you where they can learn more about both car machine and tool and making chips? Sure, Oh, my full time jobs car machine and tool. It's car machinecom, Searr M Acchi and ECOM or Jim at making chipscom. That's a good email address to contact me through, or Linkedin. I'm pretty relevant on Linkedin. You can go to my linkedin profile Jim car request a connection. I'll be happy to connect with you there. It's...

...a good place to talk to me. Awesome. This was a fantastic conversation, Jim. Was Really, really fun to do this with you today. So thank you, thanks. I hope I inspired some people to do some better things. I'm sure you have, and hopefully it was fun for you to be the one on, you know, the one being interviewed, as opposed to the interviewer. So something a little different. Will put we'll put a wrap on this and as for the rest of you, I hope to catch you on the next episode of the Manufacturing Executive. You've been listening to the manufacturing executive podcast to ensure that you never miss an episode, subscribe to the show in your favorite podcast player. If you'd like to learn more about industrial marketing and sales strategy, you'll find an ever expanding collection of articles, videos, guides and tools specifically for BTB manufacturers at Gorilla Seventy sixcom learn thank you so much for listening. Until next time,.

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