The Manufacturing Executive
The Manufacturing Executive

Episode · 5 months ago

Manufacturing's Past, Present, and Future w/ Jim Carr

ABOUT THIS EPISODE

Remember fax machines? They were going to revolutionize the way we did business. Then came dial-up modems and email. Now, our customer gives us a CAD file. We can create a toolpath in a snap.

Like technology, organizational culture has completed several revolutions in a single lifetime. The speed of those revolutions is increasing, and manufacturing transforms every five years.

What's coming next?

In this episode of The Manufacturing Executive, Jim Carr, President at CARR Machine & Tool, Inc., talks about how manufacturing is evolving in both culture and technology.

Here's what Jim and I discussed:

  1. Jim's family history in the manufacturing space
  2. The effects of culture and technology changes on manufacturers
  3. How to get everybody in your company working toward the same goals

To ensure that you never miss an episode of The Manufacturing Executive, subscribe on Apple Podcasts, or Spotify, or here.

Listening on a desktop & can’t see the links? Just search for The Manufacturing Executive in your favorite podcast player.

I remember when we got our first backsmachine, a car machine, a tool, and I thought it was so highly technologicalthat I brought all the machinists in the office, and I said guys thismachine is going to revolutionize our business. Welcome to the manufacturing executivepodcast, where we explore the strategies and experiences that aredriving mid size manufacturers forward here. You'll discover new insights frompassionate manufacturing leaders who have compelling stories to share abouttheir successes and struggles, and you will learn from B to B sales andmarketing experts about how to apply actionable business developmentstrategies inside your business. Let's get into the show, welcome to another episode of theManufacturing Executive Podcast, I'm Joe Sullivan your host and a Co founderof the Industrial Marketing Agency guerilla. Seventy six, we started thebusiness in our garage. It's almost become one of those phrases that feelslike something of legend, but sometimes this is word for word how a familyowned manufacturing business is born, and that's exactly the case with myguest to day a second generation leader of his family, owned machine shop inour conversation will get into the past present and future of manufacturing howit's evolved from both the technology standpoint and a culture standpoint.Since my guest's father moved the cars to the street to make room for a coupleof milling machines back in the early s and where it's headed in a world wheremanufacturing technology is advancing exponentially. So on that note, let meintroduce today's guest as a second generation business owner andmanufacturing. Jim Carr has embraced the opportunities and challenges thatcome with leading a c NC machine shop that his father founded, one thound,nine hundred and seventy two since becoming a Sol shareholder andpresident of car machine and tool in two thousand and four after decades ofexperience working alongside his father, Jim has steadily grown and evolved thebusiness through innovative thinking and action. He is driven to leave alegacy for the third generation today. Car Machine in tool ink has maturedinto an aerospace, cinc machine shop, serving elite industries, space andexpiration, semi conductor, Arrow space, medical and the Department of eventsknown for their unique culture. With recent implementation of hightechnology tools and equipment, five access, machining mill, turning andCAMM inspection. It is truly aligned with its accreditations of being aworld class as ninety one hundred D facility Jim's experience includes fullknowledge of G Dant, conventional and CANC machining and programming and CADCAM systems, as well as vast industry, leadership and service roles, whichdifferentiates him from his manufacturing peers is his innatepassion for marketing brand and design in two thousand and fourteenrecognizing the need for more resources for business leadership andmanufacturing JIM CO founded making chips. The number one ratedmanufacturing podcast, with Jason Zenger through weekly episodes andspeaking engagements Jim, equips and inspires manufacturing leaders acrossthe world with his experience, industry, insights and business wisdom. JimWelcome to the show a joe thanks good to be here good to be on somebodyelse's podcast for a while. No kidding no you're, like you're, used to beingon the other side of the Mike here, so it's so we're going to put thespotlight on you and, like I told you before, I don't do too many of these,because you know I just like to keep it to people that I know, and I happen toknow you but boy as you read that bio, I feel like I'm a hundred years old er.All of that, my God. But I guess it's just you know the decades just startlying by. You just got to keep yourself on your toes and you just got to keeppushing every day. That's what it's all about. I suppose so! Well, it's reallycool to have you here. I've I've been...

...been listening to your show. You know.I've listened to quite a few episodes over the last handful of years, and Iwas I was just listening to what I said I took. I I took Friday off to stain mydeck, which was like this big looming project over me for this over thespring, and I sat there and I listened through a few of your episodes. I wasout there on the back deck and including your trends episode, whichI'm going to touch on a little later on. I hear you talk a little bit about some,some of that, but you guys are doing a great show. I was refer to to you andJason as the the ogs of manufacturing podcast ing. You guyshave paved a way and people like me have followed, but you guys are reallythe true originals in the space. So you know if you would have asked me twentyyears ago, if I would be doing this at my career stage, I would have saidyou're absolutely nuts, and but you know what the whole thing in life andin business is you got to take a chance when you hear something you know youalways hear people say when you get that Aha moent in your head. You got togo for it because if it really sounds good, if it really resonate it and ifyou really feel it in your heart, that's your clue right then, and thereyou better jump- and I did- and I mean it hasn't been easy, but you know wejust kept pushing on and we we Jason and I never gave up good for you guys.I mean it's. You hit. You hit this at the right time too. Yeah you know likethis. PODCAST is exploding, but you guys really got it to get in there andestablish yourself before anybody else got there in manufacturing. So I meangood for you guys for being being pioneers. IT'S PRETTY COOL COOL! Well,I've got all kinds of questions, Tasa, so yeah yeah you're on here on the hotseat. Now so yeah, I don't have to get out my calculator or anything. It's notgoing to be any technical questions right, we'll see, we'll see, keep youon the douse, so so you're, obviously a manufacturingguy through and through going all the way. Back to your childhood. I was justI'd love for you to tell us a little bit about your family's history in thismanufacturing space and how it led you to where you are today sure. Well,let's go in way back, but I'll try and trunk cater as much as possible, but mydad was always a c NC Machine Amadisian, a machinist by trade back in the s. He was a professional stock car racer and usedto race stock cars at soldiers field. Right here in Chicago and beforesoldiers field was an amphitheater for football. It used to be a race track,so my dad back in the s used to do that. In the meantime, concurrently, he wasworking as a machinist, an impress machinist andthat a journeyman machinist. I think he went back to like craft foods days andhe always told me that he got most of it is experience from the immigrants that were working inthat shop and on that shop floor. So he always talks about a Polish guy that hemet and they they got really close, and this guy took him under his wing andjust showed him the trade. The fundamentals of being a machinist- andyou know he had a lot of drive and he had a lot of mechanical aptitude andthen he went on to be the plant manager of circle tool and manufacturingcompany and displans Illinois, which is really, I would say, just about a tenminute drive from where we're at today, and he was there for I'm going to sayten years and the purchasing agent that was sitting right next to him. Mike wasa good friend that became good friends. He actually started a machine shop hadsome immediate success in my dad said. You know: if Mike can do it so can Iand I'm going to try so he went to auctions. He bought a couple ofbridgeport milling machines, told my mom to park outside, because Ihad a two car garage. Her car went outside, he put head those machinesdelivered to our home and he just started doing add an en's job part time.He did that for about six months and...

...then in December on and nineteenseventy two. He made the decision to leave his full time job and go with carmachine full time and he never looked back from there. So that's that's theold story about my parents, that's cool! So where? Where did you enter thepicture here? You just kind of grew up around this Huh, so I did so. The funnything is you know when my dad was working in the garage. You know we hadcentral heat and air conditioning that had run through the H, BA c lines inthe house, and my bedroom was right above the garage where he was drilling,and I remember my man swearing. My Dad's name was Richard, but of courseshe called him Dick and she'd say Dick. I can't believe it all that gray castiron dust is g, is emulating through my house and at the grade the gray castiron dust literally would be through our home, so my mom was constantlycleaning and doing that and I would go in the garage. My Dad, you know, he'dhave a job. You know he'd set it up on the drill press for me and I woulddrill holes but then towards my senior in high school, where it really allstarted. For me, I distinctly remember my parents coming to me and saying youknow we're willing to give you a college education at a four yearuniversity or if you think it's appropriate or you feel passionateabout it. You can come to work for the company full time and just go to a anapprenticeship, training, machinist, Aprendo training, and I'm telling youJoe, I genuinely thought about that. I remember eighteen years old thinking.Well, I looked at my parents, I looked at their lifestyle, I thought you knowthey don't have it too bad, they get. They take Nice vacation. My Dad drivesa Cadillac, you know, and it these are the things that an eighteen year oldthinks of right. So I made the plunge and I did not go on to a four yearuniversity. I did in fact take a two and a half year, machinistapprenticeship program, where I learned the theory or the fundamental theoryaspects of the trade, and then I had my a prunish, my journeyman apprenticeshiphere at car machine during the day. So I did that for about two and a halfyears and graduated and just worked in that capacity as a manual machinist foryears. Until the mid S, when my dad said you know, I think, there'ssomething to the CNS machining, I'm tasking you with implementing C C technology of theshop floor and we bought one and so immediate success, and I look back at that time and howeverything just clicked- and I think it was a combination of me timing. We'dall know, timing is really important, but I had just gotten married. I justbought a house. My wife was pregnant with our firstchild and I had this opportunity to really evolved. Carm Shinto. The nextlevel was CNS technology. I don't know if I was just into it. I don't know ifit interested me, but it took off and we've never looked back since, for youguys, that's that's pretty cool and I love the classic. We started our garagestory. People say it is a Cliche to like say I started a visit. You hasactually started the business in your garage is pretty cool. We actuallystarted the business in the garage so yeah and it was all based on just youknow my dad didn't you know he wanted to walk before he ran and just let'stry this out see if it looks good and he did and we lost him in June of twothousand and twenty, so he retired in twenty fourteen, but he didn't make itthrough two thousand and twenty. So I'm sorry to hear that thanks, but you knowhe lived a long. Life he's left a legacy, and now my son is in thebusiness to and we're were killing it. That's that's really cool going to thethird generation. I love it. It is absolutely well you kind of juststarted touching on it a sucking ago with, when Your Dad bought that firstCANC machine but yeah Fidel forty, twenty okay. Well, imagine thetechnological advancements you've seen...

...since you were a little kid watchinghim him do this of just out of control. You know just tremendous advancementsto I got T be. You know curious to hear you talk a little bit about that, but Ialso want to hear you talk about the cultural shifts that that you see goingfrom one generation to the next. So when Don t we start with the start withthe former and then let's go to the LAD. Let's talk technology because we you-and I and all the listeners, to your show now how technology is influencingour lives right from the cell phones to Internet emails. You know we're a victim. We wesuccumb to those technologies all the time, but when you start implementing thosetechnologies into a business is when you really start to see things moveforward and the needle really starts to move. So, yes, it was C N C machinetools back in the mid S, t s, but then I swear with the advent well with theadvent of the facts. Machine and I don't know if you remember fat machines,Joe. Yes, I'm aware of fax machines. Yes, I remember when we got our firstbacks machine, a car machine, a tool, and I thought it was so highlytechnological that I brought all the machinists in the office, and I saidguys this machine is going to revolutionize our business. They canfax US prints in a matter of seconds and we can start making parts rightaway and I remember the guys looking down you know, and you know how it usedto just like crawl- and you know, literally in twenty seconds, we had aprint from our customer and we'd be making parts. So that was really thestart of it. And then you know the dial up, modem and internet and email emailwas huge because now we could stay instead of facing those prints. We canemail attachments and then, of course, the cad files he the CAD and CAMtechnology really aped. It up gone are the days when I used to be on a cancstanding out of the machine and just entering G and codes right into theinto the machine tool. Nowadays, we, our customer, gives us a cad file. Weup load it to our CAM processor, which is master Cam and we just click on the the solid or all the and create a toolpath, and then it goes into a post processor for that appropriate machineand creates that NC program for that machine to read. So it has just reallygone super fast, as you can imagine, without typing. In all those codes, theprobability of having errors has dramatically declined, because whatwe're doing is we're taking our customers, geometry and creating a toolpath from their geometry. So there's no there's no iterations to it. We're justmoving we're literally creating tool pass off that so yeah that took cat camtechnology machine tool technology. Now, what I'm seeing is inspection techology?We can take a scanner or like a Camm and just scan with the laser apart, andit's going to it's going to take all those extract. All those dimensionsfrom that surface and put it into a readable inspection report. The otherthing too, is RP technology. I mean we made a shift to pro shop ERP aboutthree years ago, and it has really. It is one of the single most importantthings we've done is is run our business off a competent ARP systemthat talks our language and and we sang so we've got. You know, shop floor P,cs that everyone's on all the time it routes all the the jobs, the operations,the finishes everything. It's just it's incredible! That's awesome! I actuallyhad Paul van meter on the show a couple weeks ago. So, oh so you know he's agreat guy got awesome. Guy, yeah, he's they're doing good stuff, totally agree.I've heard you guys, so he n he's been...

...on on making chips a number of timeshasn't he. He has absolutely I've heard him on there before yeah, so well,pretty cool on the technology front as a whole. I mean just you know, we'rejust living in such an interesting time. Almost regardless of what industryyou're in I mean Jeez being a marketing guy, you know I I came up in I graduatefrom college and o five, and that was the the fall that fall of a Izin.Google analytics hit the market, and it's just amazing to think that, likeyou couldn't even measure anything Al went in not until when two thousand andfive that was when you, Google analytics, actually isn't that amazing.It doesn't seem like it's that long ago, but I mean before that. You know yourability to measure anything digitally was was pretty darn limited, so it'syou know like for me. I have the similar conversations. What you'rehaving with me right now, but with people about like how I've come up withmarketing technology, and just I mean where we've gone from there since overthe last sixteen years. It's unbelievable, really sure. So what wasthat other thing you wanted me to get to after the technology of the culture,the culture side of things yeah, I'm just. I can only imagine that running arunning car machine and tool. You know when your dad started. The business isa very different. You know from a people. Perspectives couldn't be muchmore different right. So talk about that, you want to hear an old storyyeah. I would love to hear an old starty. I E N, I'm like this young man,just you know in my mid twenties right and they used to have my dad used tohave manufacturing planning with our machinists prior to them doing the job,and it was all manual right so years ago they used to drive. They used todrill through the steel bar drill through the steel bar and then theyused to take a tool called a counter boring tool, and the pilot of that toolwould match up with the diameter of the drill hall and then you just createlike a for like a cap screw over the top, so he told the guy being. Iremember it distinctly. He said Steve or mark or Mike. He said when you'redoing this be careful, because it's not symmetrical off the center line. Becareful. When you put the parts you put the Counter Board, make sure you put iton the wrong side. I'll be darned three hours later, that machine is walked inthe office and said you're not going to believe it. My Dad said you put thecounter boars on the wrong side. He Goes Yep, he goes. I want you to punchout right now and repair the parts on your own time. Now you talk about acultural shift, right that would that's, probably illegal nowadays and and justjust the fact that my dad would punish the machine is. For that I mean in allfairness. He didn't warn him about it and he blatantly did not listen to him,but I mean so. We go from that extreme to an extreme where we embracecollaboration, we embrace meetings every every Wednesday I have an hourand a half meeting with my entire team. It started out just talking aboutproduction, just to get engagement between the office and the shop, so thewe can kind of marry it together because the the office doesn't reallyknow what's going on in the shop and if we feel like we do know, it only helpsin getting the customer on top n. You know knowing where their parts are, sowe started talking about that and it just like evolved into a production andstrategy, media or updated meeting, and I talk about every I've been doing itfor about three or four years. We created core values. We defined allfour of our core values, which I thought were very important. We live bythem and in our meetings weekly, we talk about anything from well Ovidnineteen. I talk about Ovid, Nineteen weekly and I've been reporting on itsince late in March, two thousand and twenty when the world ended back then to I talk about the economy. How arethings going? I get reports from Nannational Association forManufacturers, Illinois, Manufacturing...

Association and I R. I extract keyinformation from those reports to give to my employees, because I feel it'simportant for them to know just and then we have field trips. We go to theinternational machine tool show every other year when they had it. When theyhave it this year, they didn't have it or last September. was they didn't?Have it and we go on? We have educational and Human Development ornetworking type field trips. The educational ones are going to. I MTS,where we're enlightening ourselves with new information, new technologies andthen the network, developing ones where we go have fun, we'll go to a microbrewery. What we went to cop top golf just a few weeks ago- and I think it'sreally important to be with your co workers in a social environment,because you know we all work hard every day and we don't have a lot of time toget to know the guy. That's you know twenty feet away from us and, and itreally helps it really is important. So from what my dad taught me aboutrunning a shop and being culturally aware to what I've learned to actuallypracticing good culture. It is a night and day difference, and I can onlyimagine that it's helped us tremendously in employe retention inhiring New People. For one thing, I do not hire any new employee unless thatemployee is first interviewed by me that if they make it through thatinterview, I bring them back, and I have every employee in the entirecompany interview that guy from five to twenty minutes, because I feel asthough, if you're talking to somebody you're going to get a vibe you're goingto get a sense of what that person is all about. And if you feel like there'ssomething weird there's something funky going on with that person you'retalking to. I need to know that as the employer and as soon as that guy leaveseveryone gets together and said. How did you feel? How is your communication?Did you get any BADVIBES and I've already not hired people due to that,because we felt as though that that person didn't have a good cultural fitwith car. I mean that stuff's huge, and it is I align with a lot of what you're talkingabout here in terms of what we've made important in our in our business. Butyou know, I think, especially you being in manufacturing right now in twothousand and twenty on I mean we. We were talking about this a little bitbefore we hit record, but almost everybody I'm talking to is saying ourbiggest problems. We can't find people, we can hire people and when you have aculture that you've built a foundation there, you've built a good culture. Imean there's no time better than right now for that to shine when, when,frankly, there's just not enough, there aren't enough people out there to dothe jobs and you you got to stand out as an employer. You have to bedifferent. You have to be different, it's just it's just like in marketing,and I know you understand, marketing. If you're marketing plan is like aApple Pie, I don't know if I mentioned this to you, but you have to have I,when I think of marketing for a business, I think of it like a bigapple pie, right, maybe a Dutch Apple Pie, but every sliver of that Pie. Nomatter if it's a sliver or a slab is a piece of your whole marketing plan. Ibelieve that the more culturally aligned you can getwith your employees like that piece of Pie. I think it's going to just reallyamp up your H, your brand and is going to attract new people, and I thinkultimately, if you have a great, healthy and work environment, is goingto show in the work right you're more apt to to do. You know if you're mad atthe guy next to you or you just don't like the guy. That's next to you or you're, doing a job you're, probablygoing to go slower, you're not going to care about tolerance, you're not goingto care about micro, finish or whatever the case may be. But if you, if you doreally have a healthy culture, a work...

...environment every day, I guarantee you,it is definitely going to show overall in your performance as a company. Ahundred percent agree thanks. Jim. If I recall correctly, you said your companyruns on els or traction. Is that right? It does? That was part of the shift inculture, because you know it is a cultural shift to have a systematizedway to run your business and that's what els is all about. It's theentrepreneurial operating system. It's a book called traction written by Gino,Wickman and I'll, be very honest about this. When Jason and I first startedthe podcast we'd have guests on, like you having me on that would be talkingabout colts, because Jason was always the culture guy. I was always themanufacturing guy, so we'd invite people on that were practicing. Eos andI'd, be you know, I'd be asking the questions, and I thought you know whatI'm talking to talk, but I'm not walking the walk. So I did in fact,from the Podcast Start Reading and implementing EOS traction, and it hasbeen it's just it's one of those I caught there's five things that haverevolutionized my business in the last five years and Eos is definitely one ofthose legs for sure. It's been incredible. Your running traction aswell right, yeah, I just as of recently we you know my business partner, Johnand I we read traction. It was probably five years ago honestly when we read itfor the first time and we pulled little elements of it and we started. You knowkind of piece mill in our way through bits andpieces that we liked, and then we went a pire in a consultant outside of ourcompany who did a really great job for us, but he pulled you know he wasn't aEos, pure implement and and after he was kind of, had moved on from workingwith us things kind of fell apart and then it was. It was last year, probablyabout this time. Where John and I said I like- let's just do eos pure. Let'sjust do this right, but you know there are certain elements of the system.Some of the terminology gets a little. It feels a little cheesy and it is Iknow, but I know, but that's what makes a count of. But who cares right? Itadds to the Mystique of it. It's kind of like you're, doing something coolright yeah, but it kind of some of that stuff kind of bothered us a littleearlier, but then we're like okay, who cares? It's everything's got a name.There's a process for everything, and, and so we embraced in, we hired animplementary from the outside. We started in December, so we'reapproaching a half year in, and I mean Jeez it's it's everything I would havehoped that it could be for US already. I mean we had our len this morning andand we all rated at nines and tens, which is becoming pretty typical. Yourate the meeting at the end of your weekly meeting and if it's less than anat you got to explain why you got to explain why exactly. But you know,what's just been great for us, as we are solving real business problems orsurfacing the biggest issues in this company and we are working on themevery week and that's been probably the most the most transfer on. I don't seetransformation, a yeah we're only six months in but like I see it happeningyeah I will I swear to God. I mean part of the reason that we bought our newbuilding two blocks away is because that was my rock my rock my goal. Myquarterly goal, which we as you know, is are called rocks, was to Hay. Thefirst quarter was make the decision to actually determineif moving is valid. So I said yes, we did. We, as a L. Ten team decided that,yes, we need to move. The next quarter was five at building and I did- and Ialways it's always always looming on my shoulders right. I've got to get I'vegot to get my rock done. I've got to get my rock done, so it makes you itforces you remind you. It tasks you with all those things that you need todo to be accountable to making sure...

...that rock happens. That's right and itjust forces you to prioritize as a company. What things are most important,because there are a million things you could be doing right that you want tobe doing, and you got to figure out what? Where are we going to put ourenergy? And let's do it right and let's get it done and hold ourselvesaccountable to it right? Well, I think that we all are working and everyone'sworking, Siloa right and everyone's doing their own thing. Everyone's gottheir own responsibilities to take care of, but I think when your leadershipteam comes together in operations in sales and finance, that'swhen you can really start talking about the entire cony, because those are thebasically the three things that how a company operates, his financeoperations and sales right. So I really it's been incredibly successful for usand my son's read the book. Well, he's doing an audible now on the second timearound, but we did all read it as a team took notes, disgusted every weekwent through g, W C everything and Yeah a lot of fun. Well, any any leaders ofmanufacturing organizations out there if, if you're, not familiar withtraction by Geno Wickman, just do yourself a favor pick up a copy, spenda few hours reading the book and decide if it could be something for you,because it's just really powerful system, for you know getting everybodyon the same page, working toward the same goals inside your company Yeah,you got to let go with the vine right. That's that's how the book starts. IsYou got to let go with the vine you got to take a chance you got to you got tohave a little bit of risk. That's right! Well, Jim! Let's, let's talk aboutmaking chips a little bit here! I want to own to hear a little bit of Oh thatlittle podcast that we got going on at a little podcast, so we've we've allheard of so. You know if I've touted you and you and Jason Sanger is the youknow e ogs of manufacturing, podcast ing you guys kind of paved the way here.How did this come to be? Let's hear about what made you decide we're goingto do a podcast when, frankly, nobody in this in this industry was doing apodcast, and you probably questions a little bit of anybody was going tolisten to you. So let's hear it, I remember when we got the thirteenthousand downloads I was, I couldn't believe it, but anyway, on Novembertwenty thirteen Jason and I were asked to be on a local Chicago- AM radiostation, just because Jason was doing things with culture at his company, andI was doing social media marketing for man. Machine shop was highly unusualfor both of those to happen. This radio show was interested in what we weredoing. It was something different again being different cat. You noticed right,we went on the show we killed it and about a week after the show aired. Ithink it aired like on a Saturday morning at six, am they probably hadfive people? Listening to US right, but anyway, Jason called me, and he saidyou know he goes. We crushed that interview. He said you reallyunderstand. Manufacturing you've been living at your entire life. You knowwhat you're talking about and you're doing something different you're doingsocial media marketing and which, again frankly, no one was doing back in twothousand and thirteen he said Ay. Do you know what a podcast is, and I saidyes, I do. I said the kind of like old he's as well as a matter of fact. Theyare old, but with the advent of forge technology they're having a resurgence,because now we can download and we can stream faster than we ever could.Otherwise it was buffering buffering buffering right. So he asked me if Iknew what a podcast was. I said I did, he said: Do you listen to him and- andI said no quite frankly- I don't he says. Well I listen to about. I thinkat that time he was listening to fifteen or twenty or thirty or whateverthe heck it was. He says I think we could do one. I think we could besuccessful. I said: okay, that's when that light. Bob went off my head and Ihad like an Aha moment. So here's an opportunity to do something differentin a space that nobody else is doing at the right time, and I called him- and Isaid, give me twenty four hours to...

...think about it, and I did- and I callthem back and I said I'm going to try it I'm going to go for it. I have theopportunity I have the the freedom to work outside of my business onsomething else. I said, but here's the thing. I will not do it unless I reallyresearch it because it's our brand and I really want to retain a high brandlevel of myself and my manufacturing company, and I just don't want to putanything out there- that's less than excellent in quality. So Joe, weliterally for a year, we plan, what's the average commute in America becausewe wanted to get it in the length of the show and under that time I rememberchasing, and I sitting at Brunch Drinking Mimosas all morning takingnotes and coming up with the name of the show and actually Jason was the onethat said what about making ships, and I said how do you even know what thatwork is. You know, because that's really truly a manufacture shop floorword and he didn't know, but we spent a lot of time. We went toJason, we joined a face book page, a PODCAST, Ers Paradise Face Book Pageand we would be asking online on that platform. You know, as a closed groupwe'd be asking people questions like what kind of microphones what kind ofrecording stuff are you using and then then the the music to the show we. Helet me pick that because that's kind of my thing and then we hired voice talent,voice overs for the for the opening the lead in and then the out intro in theAutro I mean it was just. It was really all well put together like a puzzle, so we finally launched boy likeDecember. Twenty eighth through December thirtieth, I think, was ourfirst. We put it up on lips on and went out to the tunes, and that was well. Let's we say January Twentyfifteen, and within about four weeks I made it to the I tunes new andnoteworthy, and then I had a marketing company that I was working with thetime that was helping with Pr. So a couple of huge manufacturing tradepublications picked. It up did a couple articles on it again. I was prettyarticulate with social medium, so I would constantly be putting it up onsocial sites and, of course, all the people that follow me are manufacturersthat are going to plus I was the chairman of the Board of amanufacturing company here in Chicago. I had a lot of people that that knew methat I was friends with and peers with. That would sit in on the show and telltheir stories. Just like. I told the story about my dad having the Guy Punchout. You know we all want to hear relatable stories in our industry andit creates an emotional connection e a d, and that's really when you get youget a long time listeners when you can make that emotional. We call it on theshow. The goose bump moment when Jason or I on Nick now can can save somethingso relatable that that person goes. Oh, myGod, I can't believe he just said that that's happened to me ten times in mycareer, or it's happened to me just yesterday or Oh, my God. I've got thatsame problem going on in my shop right now with HR or anything. I could youknow anything, so it just really started a snow ball in the first secondquarter of two thousand and fifteen, and, like I said I remember when I goon to Lipse and we had thirteen thousand downloads, and I said my God,I can't believe people are even interested in what I've got to say. Soyou know again joe it's it's crazy to think that in this care, this part ofmy career that I'm actually doing something that is so natural and peopleactually care to listen to me and tell...

...my story, and I hopefully I can equipinspire and entertain them a little bit at the same time, because we all liketo laugh right. Absolutely. I think I mean one thing: I just love about thismedium. Is it humanizes people like it brings out you get to see yourpersonality you're, the you are the person behind car machine and tool, andthis brings you out into the public space and like people want to work withpeople they like and who they trust, their expertise, and you know you'renot just some guy behind a company name that no one ever sees or hears. So Ithink that's a really powerful sort of under looked or overlooked. I shouldsay element of this medium that it's really powerful yeah, that's cool o.How many episodes you guys ad at this point, you know off the top of yourhead or ball park plus or minus three. I think we're at about two, A D:Seventy two and seventy wow. That's that's amazing. It's amazing! A lot of work. I mean, whenyou add all that up the time that went yeah, I remember like when we firstwould get together. We'd have to find us well, we would record our episodesin Jason's furnace room in his company, which was just literally a half a mileoutside of O'hare international airport, and we have to pause because therewould be a jet flying overhead. You know what I mean so we'd have toedit or would have to I'm not lying about this at all, we'd be in hisfurnace room recording. I thought we even drink a bottle of line together,because we were a little nervous. You know what I mean and showing up thefirst couple times. We didn't have the right wires and we're like. Oh my God.What's next, you know, but you just push through and you just keep going,you just keep going. It gets easier right, it does get easier. It alwaysgets easier. Well, so two hundred and sixty some episodes for you guys. Ididn't mention this key yet, but this is kind of a special episode for methis is number fifty two meaning that this this one will be will officiallycap off year. One for me of of my show, I hit every single Tuesday morning fora year I've been able to make this happen and go live and it's been one ofthe best podcast ing. I can't speak more highly about this as a medium andan opportunity for people I mean from the people, I've met and they didn'tbeen able to talk to best selling authors. Leaders of you know huge andsmall manufacturing organizations, leaders of industry organizations inthe manufacturing space. I just it's been the best market research. I'veever done. It's been made more connections in the last year. Doingthis I've learned so much, and I- and this has been the the core of ourcontent strategy for my company when we take these episodes and we chop them upinto videos, we write blog posts from the content and it just accomplishes somuch and it's a lot of fun frankly, so I'm a huge fan same likewise. Likewise,okay. Last thing I want to hit on here Jim because we've been we've been goingfor a while here, which is great but yeah. Well, I don't have any problemstalking. So yeah, I don't either so you put us twotogether and talk all day, Dangerous Yeah for sure. So I listened Imentioned earlier. I was I was outstanding, my deck on Friday and lookcute up a few making chips, episodes and one of them that I'd listened to youand Jason went through. I think it was twenty five trends that you see a headin manufacturing, especially you know coming out of this pandemic, and youknow I'm not gonna Sittin here and ask you to rehash the episode, but I'mcurious. If there's no, I couldn't see yeah yeah, but you know I'd be curious.Is there anything that you you look at say this right here? I I don't know ifpeople see this coming, but I think this is on the horizon or justsomething you feel strongly about that. You see changing and its base right now.So I'll turn it over to you and take that where you want to take it honestly,what Jason owned that episode, so here just quickly Jason has a show structure.He picks the he crafts the show structure. So that was his and then wediscussd it in advance, and then we go...

...for it, so it was his. So I don'tremember all twenty five, but I will tell you what I genuinely whether thatwas on that list of twenty five or not. I genuinely believe that we are readyfor another huge milestone in technology. I have really seen it. It'sreally grown a lot in the last three years and it seems like every five year period the technology justadvances so much faster than it did the time before that. So I really believethat, especially in our industry, the technologies that we're using tooperate it and again remember: We've got shop floor technology. We've gotERP, TECHNO DU computer technology. We got inspection technology. I reallybelieve that all of those are really going to advance amid there's, robotictechnology. You know robots that take the pirates, put it in the machine.That is huge. That's blowing up right now. So that's what I believe the nextthree years we're going to see a lot of advancements in yeah. I think you havea better perspective being right there than I do, but I talk to a lot ofpeople and a lot of my interviews recently have been from with withindividuals inside of automation, Ai Robotics. I let a panel discussion onclub house a couple weeks ago at the POF sales from fantic America and plusrun robotics president there and a few few others that are at the heart of it.It is just fascinating to me to hear what's going on and also how importantit is for American manufacturing to keep up with what's happening in Chinaand, like you know, to stay ahead of the technology curb here if we want tokeep allow American manufacturing to keepadvancing. So I I mean Jes, you know better than me, but but I'm here andhere in the same and seeing it from a lot of different angles, and I thinkbusiness is going to be good while the twenty two, that's what the the smartpeople out there, the people with the the crystal balls, the fortune balls.You know that's what they say that it's going to be good well into twenty two,and I have to agree. I think that it's really strong now you know we reallydidn't have a downturn for us in two thousand and twenty during the pandemic.It was a time for us to get ready for the big, the big upsurge, and now I'mseeing it just in the last five weeks, I'm really seeing it move the needlegood stuff. Well, Jim, is there anything you want to want to say tokind of put a bow on this episode yeah. I think that to the people out therejust know that you know we talked a lot about taking a chance and when you,when you know it's right or when you think it's good or heaven that Ahamoment in the back of your head, I think people should act on it. I mean Idon't necessarily act right away, but when you have one of those thoughts,you should definitely write it down and act on it within an appropriate amountof time whatever. That is, you know if it's buying a new building. Of course,I'm not going to say make an offer on it tomorrow, but really think itthrough think about the risks versus of the rewards, and if you evaluate that,I think that you could be successful in your own right. I was like to say justfragan start, you know, like you got it, you had t just dive in and start soright and but it has to be, as you have to think about it, it has to be. Youknow it has to be strategic, so awesome. Well, Jim, can you tell our audiencehow they can get in touch with you, where they can learn more about bothcar machine and tool and making chips? Sure, Oh, my full time. Job is carmachine and tool, car machine COM, Carr machine or Jim at making chip com.That's a good email address to contact me through for Lington, I'm prettyrelevant on Linkin. You can go to my linked on profile, Jim car request toconnection I'll be happy to connect...

...with you there. It's a good place totalk to me awesome. This was a fantastic conversation. Jim was reallyreally fun to do this with you today. So thank you thanks. I hope I inspiredsome people to do some better things. I'm sure you have, and hopefully it wasfun for you to be the one on you know the one being interviewed as opposed tothe interviewer, so something a little different well put we'll put a rap onthis and does for the rest of you. I hope to catch you on the next episodeof the Manufacturing Executive. You've been listening to themanufacturing executive podcast to ensure that you never missed an episodesubscribe to the show in your favorite podcast player. If you'd like to learnmore about industrial marketing and sale strategy, you'll find an everexpanding collection of articles, videos guides and tools, specificallyfor B to B manufacturers at Gorilla, seventy SICOT and learn. Thank you somuch for listening until next time. I.

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