The Manufacturing Executive
The Manufacturing Executive

Episode · 4 months ago

Measuring Marketing Success in Manufacturing w/ Joe Sullivan

ABOUT THIS EPISODE

How do you define marketing success? 

Many manufacturing organizations are sales-centric. They may not even support a marketing department beyond a content team. Consequently, they don't measure marketing success. 

But if you've taken things a step further, you've probably discovered how convoluted a measurement system can be.

In today's episode, I, Joe Sullivan, share my thoughts about how to straighten out your marketing success measurement system. 

I dive into topics such as:

Defining your terms

Which KPIs matter most

The danger of growing near-sighted with your marketing

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