The Manufacturing Executive
The Manufacturing Executive

Episode · 10 months ago

The 7 Core Elements of an Industrial Marketing Strategy w/ Joe Sullivan


A few years ago, we at Gorilla 76 took a close look at the common components among our most successful manufacturing clients. Then, we boiled these down to seven specific elements. Once we put them together, we built a model we call the seven core elements of an industrial marketing strategy

On this episode of The Manufacturing Executive, we discuss these seven key elements of manufacturing marketing:

  • Positioning
  • Website Foundation 
  • Technology Stack 
  • Content Strategy
  • Lead Generation Strategy, 
  • Pipeline Management Strategy 
  • Data analysis

Resource discussed on the episode:

Downloadable guide and audit spreadsheet

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