The Manufacturing Executive
The Manufacturing Executive

Episode · 1 year ago

The Incredible Shrinking Pie: Why the Future Lies in E-Commerce w/ Kevin Haar


It's time to face reality about sales channels, technology, and how people buy.

E-commerce is going to dominate sales. Business was moving in that direction pre-COVID, but the pandemic dramatically accelerated those trends.

You can fight this reality, or you can grow with it.

On this episode of the podcast, I talked with Kevin Haar, chief operating officer at Super Bright LEDs, about the transition to e-commerce.

Kevin and I discussed:

  1. What e-commerce can offer now that it couldn't in the past
  2. The impact of online sales in different parts of the organization
  3. Roadblocks and challenges in e-commerce adoption

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