The Manufacturing Executive
The Manufacturing Executive

Episode · 1 year ago

The Power of the CAD Model w/ Adam Beck


Are you really doing content marketing if you don't create white papers, write blog posts, and deliver long speeches about the benefits of your product? Can a CAD model help educate your prospective buyers just as effectively as a nice, fat e-book can?

On this episode of The Manufacturing Executive Show, Adam Beck, Director of Marketing at CADENAS PARTsolutions, talked about educating your audience using CAD models.

Here's what we discussed with Adam:

  • How to protect real manufacturing models while using a CAD model as a form of content marketing
  • The day-long event he put on for content marketers in industrial manufacturing
  • How to educate customers using models as a marketing tool

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