The Manufacturing Executive
The Manufacturing Executive

Episode · 7 months ago

Thinking like a Marketer: Reframing the Sales Mindset w/ Chris Luecke


Manufacturers love trade shows. But for a year, we've had to do without them. Plus, shows may never come back the way they once were. How can manufacturers create content, build relationships, and generate leads without shows?

In today's episode, I talk with Chris Luecke, podcast host and community builder at Manufacturing Happy Hour. Chris offers a full plate of both strategic advice and down-and-dirty tactics about how sales-focused organizations can think more like marketers.

Here's what we discussed:

  1. Why videos and podcasts are great ways for manufacturers to build relationships
  2. How sales professionals can improve results with micro marketing
  3. Ways manufacturers can leverage LinkedIn in a meaningful and impactful way

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