The Manufacturing Executive
The Manufacturing Executive

Episode · 1 month ago

Boosting Your Marketing Efforts w/ Video Value Bombs w/ Jeff Long


Content marketing is key in manufacturing, but video content is king.

Let’s be honest, not everyone will sit down to read in-depth articles on a topic. They just don’t have the time.

But a short video? Everyone has time for that.

Jeff Long, Founder of True Focus Media, joins me to talk about why video content is an ideal way to showcase your expertise, demonstrate your products, increase leads and sales, and boost your SEO.

In this episode, we discuss:

- Why teaching is an underutilized marketing and sales strategy

- A 3-step process for creating “video value bombs”

- When to use professional videography and when to do it yourself

- What tools to use and other pro tips

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Is Companies Look to help and educatemore. I know most companies are, but doing it more and looking atways to do it through video. You know, it's not just for usfrom a sales and marketing perspective, but, like we talked about, you know, with proposals and going over contracts. There's so many different ways to leveragethe power of video. Welcome to the manufacturing executive podcast, where weexplore the strategies and experiences that are driving midsize manufacturers forward. Here you'll discovernew insights from passionate manufacturing leaders who have compelling stories to share about their successesand struggles, and you'll learn from B tob sales and marketing experts about howto apply actionable business development strategies inside your business. Let's get into the show. Welcome to another episode of the Manufacturing Executive podcast. I'm Joe Sullivan,your host and a cofounder of the Industrial Marketing Agency guerrilla seventy six. Forthose of you who haven't done much with video in your professional careers, thatword alone video might make you shiver a little bit. You start thinking abouta camera crew, expensive equipment, fancy lighting set up all over the room, green screens and so on. And don't get me wrong, there isa time and place for all this, but there are many more times andplaces for simply clicking the record but and on your computer screen and just talking. Video humanizes you, who replicates some of the best elements of being ina room with someone when you can't physically be in a room with that person. It helps create trust and a level of comfort, and it also createsall kinds of efficiencies, from marketing to daily communication. I guess today isan expert on this topic and he has a wealth of really smart, practicaland actionable advice to share. So let me introduce him. As the founderof true focus media, Jeff Long helps industrial manufacturing companies be more efficient andeffective in their marketing, sales and training.

Since starting the company in two thousandand three Jeff has worked with large international companies as well as small jobshops. Whether it's creating custom websites to sell more effectively, producing d virtualvideos, building custom e learning systems or using his innovative video value bombs contentmarketing strategy, he always looks for ways that companies can be more effective inan ever changing environment. Jeff, welcome to the show. Joe, thanksso much for having me on. I'm really honored. Yeah, I'm glad, glad to have you here. We we know a lot of the samepeople in the manufacturing sector and finally got to meet you recently and I'm reallyexcited. I know you're a really well rounded marketing guy, but I knowyou're also a very deep specialist in video and that's what we're going to largelytalk about today. So I'm excited to get into that topic. Great,let's do it all right, let's do it so, Jeff, you mentionedto me recently that both of your parents or teachers and how that really fueleda passion for teaching and training, and I'm curious to hear you sort oftalk about how you've infused education and teaching into your approach as a marketer and, in particular, as a video marketer. I think teaching is an under utilizedstrategy, and I hit to use the word strategy because that makes itsound a little I don't know whatever. But because my parents are teachers,I look for opportunities to serve, to teach, to connect those dots,and I think that that companies, especially marketing or sales it's easier to dosales when you're teaching versus doing that cold, hard pitch. Right. It's easierto feel like, Hey, I'm giving value, I'm helping this person, and then obviously, if the sale comes, the sale comes. ButI just, like I said, I think that that that teaching is anunder utilized technique. I mean I before I started the marketing agency and intwo thousand and three I'd corporate training with lows. So I'd fly all overthe country, got to go to Alaska, Hawaii and everywhere in between, Canada, etc. And train the entire... on their on their systems.Right. I loved that part of my job at that time and then whenI started the the marketing agency, it was again more about who I canserve, how I can help. In this teaching component kept bubbling up,you know, as we're looking at different marketing strata to Gez, I'm like, well, what if we just kind of teacher your ideal customer x,Y or Z, or it just kind of open the door. So youjust you lead with your strength, and that's what I've done. Yeah,you know, it's just really if it's really hard to get anybody's attention andto think that you're going to talk about yourself and gain somebody's attention that wayis it's just not happening these days. And you've got it. You gotto figure out how to you got to understand what matters to them and thenfigure out how to apply your expertise in a way that's helpful. Right.Right, and I know you had Alison to Ford on your show recently.Great episode, by the way. She talks about the the we Wei Syndrome. Right, are you always saying we and I find that teaching puts theemphasis on the other person. You know, what are they trying to learn?Or we know why are they trying to buy, or what's the problemthey're trying to solve? How can we help educate them, because we're theexperts and and connect those dots. So yeah, education to me is isan under utilized way to market, to sell, to teach, to train, all that the companies can use even more than they currently do. So, Jeff, something that I think is really awesome that you have sort ofbranded for your own line of services. I've heard you talk about a bitis this idea of a video value bomb. I've heard you talk about it.I want you to tell our guests about it, because I think it'sjust a really smart approach to getting experts on video and creating value in away that teaches and helps, like you've been talking about. Can you justsort of break that down for us? Sure, and I'll kind of givea little bit of the background. And it all starts with thinking. Youknow, of where we are in today's climate and what's going on and allthat stuff, right, and so we all know that people are searching online. I mean seven obviously everybody knows that. By recently saw a step by SEOinsights. It said seventy percent of...

...buyers go online to make their buyingdecision before they ever talk to a sales rep right. And this is truein manufacturing to I don't know if it's exactly seventy in manufacturing, but thisis be tob so we know that people are going online, we know thatthey're looking for helpful educational content, and so content marketing is key. ButI always say content, or seeing me, video content, is king because,let's be honest, most people are too lazy to, you know,read an in depth article or whatever. They'd really watch a short video andI don't think it's either or. I think it's a both and with withvideo and articles and other types of content. But I've just seeing that, youknow, video it gets more open rates for email, it gets moreviews on your website, you know, obviously on social and other platform sothat's kind of the the catalyst was like, okay, most companies, when theythink about video, they start with hey, we need a big aboutUS video or we need a big company profile video. That's glet's see glamorousHollywood whatever, and those are great. I actually do think there's a timeand a place to to showcase your company. Is that in that excellent way.But content marketing and helps you showcase your expertise, demonstrate your products,increase leads and sales, Booscher Seo, and so that's where this video valuebombs thing kind of came into place, so that the pitch really is giveus thirty minutes and we'll give you a month's worth of sales and marketing content. And so I can go into the three steps at this strategy follows,if you'd like or if you have other thoughts on that. First I thinkit'd be great because I think just given at a little context to it wouldbe would be awesome. Absolutely. Yeah. So it's a three step process andthe goal is, you know, whether my company does this or youknow, you're doing a form of this in some capacity with the the podcast, which is fantastic. But it's a three step process. So number oneis a content roadmap. I find that some companies they don't have a stepby step process. What are we talking about every single month? Who arewe talking to? Right? Is An...

...executive engineer? Are we sales orwe marketing? What bucket are we, you know, trying to fill?So we have a content road map we follow every single month and we interviewdifferent subject matter experts, both internally externally, etc. And then number two it'scontent multiplication. So we chop that up into little video value bombs,right, short video segments, and then we multiply that even more so withthat there's articles that can be written from each video value bomb. There's quotesthat we can pull out and have graphics, there's different types of multi media thatcome out of this one video value bomb type interview. And then stepnumber three is where we supercharge the whole thing, right, is distribution.So obviously we want to put it on your website, on social on youryoutube channel, things like that. We have a list of forty different placesthat these videos and all this content can be posted and reposted every month.So one of my favorites, is kind of underutilized, is your email subjectline, or see your email signature. Excuse me, I mean think abouthow many people are in your company times, how many emails are sent every day. Right. What if you had a little blurb that said, hey, check out our latest video value bomb where we talk about x this month, and then you change it up every month or every quarter or you knowsomething like that. So again, forty plus different places you could post,repost, share whatever, all these videos and articles, and then this contentsnowball gets bigger and bigger as it rolls down the hill as you're adding morecontent to it. So that's the video value bombs strategy. I love it. I love so many things about it. You know a few things that Italk about a lot that I think are brought to life through you theway you do it. One humanization. I think there's just and I'm aan advocate for a really great written content, like I've written a lot in mycareer. My team does it for our clients. It's effective, butit's also a lot of work and you know and you got and you can'tjust write something in publish it right. You need to it needs to bemore. It's scripted, it's writing right...

...and and it needs to be planned. It needs to be written, it needs to be edited, it needsto be proof at, it needs to be edited again. It's a lotof work and I'm not not saying don't write content, but it's a differentthing than you know. I mean, if you imagine what you and Iare doing right now, having this conversation, like trying to take all the contentthat we're going to talk about in thirty to forty minutes and write apiece about it, that is a big time investment. But here we're justhaving a conversation. And so there's something about that that it's easy to dowith you can just get past the technology hurdle of it and just say hey, it's okay to be on camera. I'M I may not be super comfortablebut with, you know, a few times practicing, I'll get better.And then you become human to your audience. Right you seeing a face, hearinga voice, is just so impactful. And when your competitors all they haveis, you know, something written by the company, it doesn't evena person's name attached to it, and then you put that side by sidewith one of your experts or a leader of your company speaking and demonstrating theirexpertise, I think that's huge. So I love that side of it.And then I love the efficiency of your model, where it's you know you. It's not like you record a ten or twenty or thirty minute video andthat's it and it's done. You break it up and you find different placesto distribute it. So it's just, I mean the way you describe itas great, thirty minutes your time and you've got sales and marketing content fora month. It's so true. I believe in it a hundred percent andyou bring up a really good point of you know, most people don't feelcomfortable on camera, and I'll be honest, I don't love being on camera either. Right I've made I don't know how many videos of myself, andI mean hundreds or maybe thousands of videos over the almost twenty years I've beendoing this. But I find that when we go back to teaching right whenpeople are teaching and helping. Being on cameras a lot easier than all man, I've got to memorize this whole paragraph and nail my bullet points and andall that, and I get it. There's a time for HR and legalto get involved and have a real script. You know, that's what we're doing. These higher quality, higher budget videos type of thing. But,like simple content, marketing is all about giving value. From a personal perspective, we want to see people right.

That's why you and I connect itlike we're both real good people, you know, trying to help the manufacturingcommunity. So there's value in that teaching type of mindset. So anytime Iget nervous before I get on camera, I'm like, okay, don't benervous. How can I teach? How can I serve, how can Ihelp? And then that just kind of lowers the nerves and it makes alot easier. Totally agree. I think back to we haven't been doing videocontent as long as you, but think back about five years when I reallywhen I said, okay, I need to I need to just get comfortableon camera start doing this, and what I did is I set up likea DSL our camera on a tripad tripod in in like a big conference roomI had I had a huge white board installed that, you know, wouldbe fully within the frame. I had like another whiteboard on a stand andnext to my camera with all my bullets like written out. And then Ihit recording. I start aready doing this, no joke, a seven minute video. It took me seventy takes on my first one I did and Igot done with this and I did do a few more after that, butI'm like this is ridiculous and it's not sustainable, and the reason is becauseI was so focused on perfection and I sounded like a robot, which isthe opposite of what you want to do. And so at some point I'm like, Okay Ay, this isn't sustainable and be this doesn't even sound likeme, like how a. But if I just, if I just,you know, put a topic up on on on my screen and I juststart talking about it, and you wouldn't believe how much better the content gotand the I probably like sneezed and said Um a few times. And butit doesn't matter that. I think that stuff's actually good in a way,because it's you're just a human being, right, like nobody expects you tohave this perfect scripted thing, especially when you're you're teaching. Might be differentin, like you said, like a company video or something, but whenyou're teaching it should be a little more free flowing. It should be,you know, just tapping into your brain and as long as it's helpful,that's what matters the most, right. Yeah, absolutely. Well, I'dlove to hear an example, like you know is it. Can you talkabout whether you use a company name or...

...not, I don't really care,but an example of how you how you want about doing one of these,and you know how a company was able to bring one these video value bombconcepts to life? Yeah, absolutely, and there's two ways we kind ofdo this video value bomb strategy. Right. What is in person. So wego there, we film it all this. Obviously that's that has tobe somewhat localized. I mean we have a good network, we can traveland all that, but anyway, what we can do it virtually kind oflike what we're doing here. There's no right or wrong, it's just justhow. So, anyway, Stillberg drives is based out of Northern Kentucky.There are a gearbox manufacture amazing people. I mean I'm obviously look, mostof the manufacturing companies we work with are amazing. That's one of the mainreasons why I love manufacturing. Is like amazing people. Anyway, we've beendoing a lot of videos over the years with Stillberg drives and they've had alot of had a lot of success. When I pitched this, this videovalue bomb strategy, to them, they were on board. And this isbefore Covid, actually right before covid hits. So January one rolls around. Wehad already filmed a couple months ahead of times. We had some inthe CAN. So we start rolling these videos out January, February, andthen I forget exactly that the day or you know, March, whatever,and everything shuts down. All their sales people can't travel, everybody's scrambling becausea lot of, you know, most companies, had to work from homeor figures. So everybody's hair is on fire, everybody's freaking out. Andthey had this video content, this marketing content, already in the CAN,already in process of distribution and getting out there, and so now this allowedtheir sales people to have material to send out before their virtual calls, whichwere somewhat new to some people at that point, and so before Covid,during Covid, and we've been doing this now for two years. So,you know, every month it's a new topic, it's a new person oncamera and it's been fantastic. You know, it's help them get leads, getinterest, obviously boost SEO. We...

...actually have a custom video player thaton their website POPs up a little lead magnet thing, you know. Sothe end of some of their videos they say hey, I feel like thecontent of this video. Check out our free guide below, and they havelike a case study, a white paper, something of high value, and soright on the video it pops up, put your name and email. Boom. Now they know exactly who is interested in that video, in thattopic, and their sales people can reach out because with most videos right wedon't really know who's watching them and we can have metrics about how many andsometimes demographic age and different things, but until we have like a form fill, we really don't know exactly who that is. So not that the purposeof all these videos was laids of course, but to have that as a bonushas been fantastic. So like I said, we've been doing this fortwo years. They've loved it. It's been away for their salespeople to havecontent. It's been something for their social media campaigns. It's just filled alot of buckets at their sales and marketing and other people are trying to fillwith with content, marketing and other materials. That's great. I love all theapplications sort of across the marketing and sales funnel to you know you thinkof you said it earlier, seventy percent plots of people are doing their researchbefore they want to have a sales conversation. So this is a way to letpeople, you know, see your expertise, not just read about thethings your company does, but see your expertise and hear it from the mouthsof your pros. It's a way for you to, once you've engage somebody, to think of all the follow up emails the typical sales person sends.Hey, you just check it in to see, you know, if you'vethought about our proposal or our conversation will every touch point you have with somebody. After that you could include a different video. You know what, whenwe were talking last week, you know, you mentioned this and we got alittle three minute video. We recorded our twenty minute video where we wentin depth on that topic. I'm dropping that in down here. Would loveto pick up the conversation later. You drive people back to a video libraryon your side or youtube or wherever it's housed. So many great applications.It's not just for helping you get discovered...

...or for that early funnel stuff likeit's it. It can be used all throughout exactly, and they even havelike a configurator on their site. It's a very simple to use like theykind of Brag about how easy it is to use. But the same timewe're creating a like a demo video of how to use it right, becausesome people it is not intuitive, and so they want to serve their audiencewell, serve their customer as well. So we're creating this tutorial as partof this video value bombs service that we're doing. So it's kind of awide range of types of content. I think it's more importantly that the companiesidentify, I. You know, who they're trying to go target, whatcontent they need to create and then who needs to be a part of thatcontent. Totally. Yeah, I think I'm bill throw a few more examplesin the ring here. So, like we've always done case studies and it'sbeen a part of, you know, a lot of people's business. Wellrecently and actually hit funny. I'm talking about it now, literally right now, at this moment, and I've got to be a couple people from peoplefrom my team in Chattanooga with one of our clients film in a case studyon site with them and like that's a higher example of higher production video,but they're telling a success story with us and we're going to we're going toturn that into you know, long form and short form stuff. We'll useit on our website, will use it and paid and and organic distribution andsocial channels. So that's and then on the other the opposite end of thespectrum, on our request to consultation page on our site, sort of similarto your configurator, you know, instruction video, we've just got a it'sa simple I think it's thirty sixty seconds. It's just me saying, Hey,if you request, when you request a cout station, here's what willhappen. Next to me, you're going to jump on a call with me, probably forty five minute call. We'll talk about this, this, thisand this and that. The objective there is just too instead of only havingwords, just to humanize me a little bit as the person who's going totake that call, make them a little bit comfortable and set expectations for whatwill be a very simple call. But like that one took probably ten minutesto record and stick on that right. So, and I even for alot of proposals that I send out.

I mean it's ideal to go overa proposal in person. Of course it's good to go over a proposal onzoom. Of course we can share screens, but typically what I do is Iuse a Loomcom I know you've talked about that service before, and Irecord, I kind of go over a high level some of the things ofthe proposal, just to reinforce right, it's obviously not about price. Iwant to I want to showcase the value that we create, maybe why we'reone of the ideal service providers that they should consider. That way, ifthey do have to run this up the flag pole and I can't be thereon the call or whatever, that way they have a little more information andthey can hear it kind of directly from my mouth. So that's another strategyto use on the proposal side of things. I love that. That's great.I'm not here's another one, contracts. Like when we get when we actuallystart working with the client, we've got our you know, our uglyMaster Service Agreement. That like when we start with the new client and there'ssome legal he's in there, like I will typically record, I'll have itup on screen. I'll say, okay, we got this ready for you.You know everything on pages three and four is the stuff that you're it'sall the deliverables. We've already talked about. They'll be familiar with that. Buthere a few things a point out. On pages one and two. Youknow this thing about the terms of the agreement, this thing about youknow when payments are do this thing that is a little confusing and here's whatit means. But it just it kind of just gets you know, makesthe person on receiving and feel less overwhelmed or answers the questions that, youknow, we get. Seventy five percent of the time. I had atime so they don't have to think about it or be like now I gotto deal with this and they flagg in their in box and come back toa two weeks later when they have time. So, so many applications, fromlow production to high production stuff. Right. You brought up a goodpoint and it's something I'm sure we both asked when we work with the company'slike, what are those questions you constantly get asked? And obviously you canhave an Faq page, you can do some of those things, but haveit in your you know, Video Library of answering these questions, you knoweach one, two to three minute video whatever, and post it everywhere youcan and put it in your proposals, your sales calls, all this stuff, and you're going to reduce that time.

In fact, I was helping afriend buy a home in Austin, Texas this summer and just because ofsome of the expertise I have in some different stuff. So anyway, Ireached out to a couple reelers. One guy reached out back to me.I said, Hey, thanks for reaching out. Here's a video podcast.It recently is on. Here's some content you might find helpful. Here somecommon questions, and I'm like, I'm in the industry and I'm loving itright, and so I'm watching the video I'm reading the stuff and I'm likethis is awesome, and we went with him because we could see him,get to know him, see his expertise and he didn't have to really doa thing. You know, once I picked up the call, the phoneto call them, I was sold. He barely did anything to Hook me. He just showed his expertise and it did the trick. So, Jeff, I'm a huge advocate for the craft of videography. I've got a tonof respect for people who are are like, you know, true video experts andthey put in years of trying to figure out how to do it orgone through, you know, formal training, and I think that in some waysthat that's become devalued. So people who are are truly experts in ita tone of respect for them. I think the thing is today we've gotthese tools in our pocket right literally, like on our phone. It's justso much more accessible. You can never have done that ten or fifteen yearsago. So what are the top like talk about what the Times are whenyou think a manufacturing organization should invest in professional videography, like go get atrue pro versus the times when it's fine to just go get your hands areto just do it yourself, set up a Webcam, set up your iphone, your android or whatever, and film it yourself. When you where's theline there and your per from your perspective? That's a good question. I thinka couple thoughts is, you know, can they do it with with quality? And this doesn't have to be like Hollywood quality. Right. Ithink what we're doing is quality, but to some people this is difficult toset up a camera, a mic, decent lighting, kind of back up. Some of those things just seem overwhelming or they're too busy. It's alow you know, they have higher quality or higher value things that can workon. And then I think, is somebody excited about doing this internally?Right? So, if we're trying to figure out should it company do itinternally, like the somebody really want to... it, or are they beingvolunt old, right, like hey, je if you're doing this because you'rewhatever, you're young, you're whatever. And then do they really have astrategy in place, or are they just kind of like throwing ideas at thewall? Right? And I think first of all, I want to prefacethis. I think company should do this internally, right, I'm not sayingwe have to do it as the gatekeeper. Absolutely not. IPHONES, Webcams,dslrs like very accessible, learnable. Everything's learnable. On the other side, I read a book in January of this year called who not how?Actually read it twice it was so good and it's the premise of like Imean, I can learn almost anything these days. For Youtuber, I canbe a plumber, electrician. I don't want to write, I don't wantto be an accountant or anything like that, even though I could learn that stuff. I love learning. So for me it's like who already does thiswith excellence, with the strategy? Not, how can I do this? Soand I get it. Big companies have more resources than a smaller companylike mine. So those are some of the things to way is, youknow, do we want to do this it? It makes me think.Also Code I love by Regius McKenna that says marketing is everything and everything ismarketing. Right. So you know, everything we're doing is is marketing,not to say it has to be always perfect. I think that personal sideof things is key, like we've talked about. So those are just someof the things to Wagh whether we do it internally or look for an expertto consider. So for manufacturers who want to own some of this internally,who've say and we we've got the resources, we have some time. We're notgoing to be pulling people away from things that are really there, youknow, their expertise and that stuffs going to get neglected. But they wantto own it. They have the resources to do it like can. Isthere a tool kit you can recommend for them to get started, both interms of, you know, software and hardware? Yeah, I think,like we talked about loomcom, they have free and page services that lets youcapture your Webcam as well as capture your screen or one or the other.Fantastic. I use that probably on a...

...daily basis, just with some differentthings, both internally with our company as well as externally. Can't recommend that. In other similar services high enough. I think even a K Webcam cango far these days. Right. That's what I'm using and I've created alot of video content with that. Or, if you're looking to step that up, I mean a DSL are and just kind of real quick. Idon't think it's the exact like hey, jeff, what camera do you use? I can give you all that. It's more of like learn what youhave and use that well. You know, the tool isn't necessarily going to bethe magic thing that makes it better. I think it's just using it.So to the company listening, you know, getting the game with yourWebcam and then grow from there. You know, maybe you're going to lovethis and build out a studio like some of the companies, you know we'veworked with that have their own studios. That's awesome. So start simple.And then last two things. Good audio, right, so whether it's a USBMIC for for these type of interviews or lapel mic if you're doing videos, but audio it's almost more important than the video quality because I can't hearyou it becomes muffled. And then lastly, lighting. So, whether it doesn'thave to be studio lighting, but just good lighting. Make sure youdon't have raccoon eyes, you know, no shadows. If you have overheadlights, which most of us do, you know, simple led lights onyour desk will suffice. So those are just some of the simple tips thatI would recommend. Yeah, I think that's all really good advice. Whatabout you know, maybe you've kind of started hitting on this but I wantedto ask you about any other tangible tips for just making your homemade videos better. Yeah, so I want to go with the premise of like, let'ssay we're doing like a video value bomb and we're doing it over zoom here, right, so we kind of have our content we want to talk aboutor kind of pretending here. So here's what I recommend when I'm coaching acompany or a person that we're about to do this with, first of all, your background and your environment. Now, I know a lot of people stillare maybe Home Office or displace or just kind of you know whatever.I get that, but again, marketing is everything and everything is marketing.So at least be aware of what's around..., behind you, whether that'snoise or you know, I've worked with some people and they're in their HomeOffice and they need to kind of dress it up a little bit just tomake it look a little more professional, doesn't you know? So those aresome considerations with background and environment. Audio, again, USB MIC is ideal pluggedin your computer versus me trying to talk them about I don't know,three four feet away from my computer. Microphones just aren't built in. Microphonesjust aren't good at capturing audio that way, so I plugged in audio microphone andthen with lastly, I'll say this. Whether you're doing an interview, likewe're doing, a video value bomb, a Webinar, zoom call, asales call, all be aware of where your Webcamera is. It shouldbe I level. I've talked with so many people who are on their laptopsand it's like they're looking down at me or I'm looking, you know,in a weird position because you know, their laptop is on the table andthey're tall. I'm tall. So just be aware your Webcam should be eyelevel. I actually have a separate stand or my Webcam is. It's noton my computer. So it could be I level right, because there's justsomething about that I'd e versus it being like an awkward looking down at youor something to fight, you know, something like that. So those aresome of the simple tips I'd recommend on a whether you're doing, like Isaid, these zoom type calls or sales call, Webinarre, those little thingsadd up and they matter, you know. So as you're selling your products andservices, you're also kind of selling yourself, your company, and thatcan be conveyed through improving your videos like we just talked about. Yeah,that's really good stuff. I love all that. I've played with it somuch over the last few years myself and I think what I've learned is mytool kid. I've got a little bit fancier stuff here just for podcasting purposes, but my typical calls that I'm on, you know, with clients daily,Like I've got my blue Yettie Mikere that cost, I think, ahundred twenty bucks. I've got a log of tech. You know, seeone hundred and twenty year. I forget...

...the the number that you know,the hundred twenty, hundred forty dollar camera there. I've got a ring lighton a stand behind me. Right now it's just daylight coming at me herebecause it's, you know, the time of day. But like, there'sanother thing I see a lot of people. They'll be on calls and the windowsbehind them and so, although I tit, in the back of theirhead and their faces is dark. And so think about you know, canyou have light hitting you from from the correct side? But all you canassemble for probably, I don't know, two to three hundred dollars everything youreally need and then from their upgrade. You know, like as you domore and more of it you get good at it, you can you canupgrade. I want to. I want to make a camera upgrade for myselfsoon because I do enough of this and maybe, you know, start usinga DSL or something I can get the focus on me and blow the backgrounda little or something. But it's just like incremental steps once you get comfortablewith it and you don't have to break the bank. Right. Actually havesome stuff that should be arriving either today or tomorrow. That's kind of improvesmy overall stuff. So I it's fun to geek out. At the sametime it's like there's a level where just diminishing point of returns, right,you know. So it's it's fun for me, but for some people it'snot. So I would just say again, you know, go with that comfortlevel. I think you said start simple and then scale up as you'reable to. Yeah, agree, fully cool, Jeff. Anything else youwant to add to the conversation before we put a wrap on it now?This has been very enjoyable. I really appreciate having me on. You know, I think it's companies look to help and educate more. I know mostcompanies are, but doing it more and looking at ways to do it throughvideo. You know, it's not just for a s from a sales andmarketing perspective, but, like we talked about, you know, with proposalsand going over contracts. There's so many different ways to leverage the power ofvideo. So I would encourage a listener to look into a lot of thosethings that we talked about. Great Advice, Jeff. Teller audience how they canget in touch with you and where they can learn more about true focusmedia. Absolutely so true focus Mediacom or, if they want to learn more aboutthe video value bombs a service. It's a video value bombscom. Great, I love that you created a separate R I'll just for that. SMARTmove. You must be a marketing guy.

Awesome. Okay. Well, Jeff, really appreciate you doing this. This was a lot of fun.I learned something, and what I can learn something on these podcasts. Itmakes it even, you know, makes it worth it in itself, andhopefully there will be hundreds or more people that will feel the same way.So well, thanks so much for having me on again. I really appreciateit. You Bet. As for the rest of you, I hope tocatch you on the next episode of the Manufacturing Executive. You've been listening tothe manufacturing executive podcast. To ensure that you never miss an episode, subscribeto the show in your favorite podcast player. If you'd like to learn more aboutindustrial marketing and sales strategy, you'll find an ever expanding collection of articles, videos, guides and tools specifically for bedb manufacturers at Gorilla Seventy sixcom learnthank you so much for listening. Until next time,.

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