The Manufacturing Executive
The Manufacturing Executive

Episode · 5 months ago

Boosting Your Marketing Efforts w/ Video Value Bombs w/ Jeff Long

ABOUT THIS EPISODE

Content marketing is key in manufacturing, but video content is king.

Let’s be honest, not everyone will sit down to read in-depth articles on a topic. They just don’t have the time.

But a short video? Everyone has time for that.

Jeff Long, Founder of True Focus Media, joins me to talk about why video content is an ideal way to showcase your expertise, demonstrate your products, increase leads and sales, and boost your SEO.

In this episode, we discuss:

- Why teaching is an underutilized marketing and sales strategy

- A 3-step process for creating “video value bombs”

- When to use professional videography and when to do it yourself

- What tools to use and other pro tips

Subscribe to The Manufacturing Executive on Apple Podcasts, Spotify, or our website.

Listening on a desktop & can’t see the links? Just search for The Manufacturing Executive in your favorite podcast player.

Is Companies Look to help and educate more. I know most companies are, but doing it more and looking at ways to do it through video. You know, it's not just for us from a sales and marketing perspective, but, like we talked about, you know, with proposals and going over contracts. There's so many different ways to leverage the power of video. Welcome to the manufacturing executive podcast, where we explore the strategies and experiences that are driving midsize manufacturers forward. Here you'll discover new insights from passionate manufacturing leaders who have compelling stories to share about their successes and struggles, and you'll learn from B tob sales and marketing experts about how to apply actionable business development strategies inside your business. Let's get into the show. Welcome to another episode of the Manufacturing Executive podcast. I'm Joe Sullivan, your host and a cofounder of the Industrial Marketing Agency guerrilla seventy six. For those of you who haven't done much with video in your professional careers, that word alone video might make you shiver a little bit. You start thinking about a camera crew, expensive equipment, fancy lighting set up all over the room, green screens and so on. And don't get me wrong, there is a time and place for all this, but there are many more times and places for simply clicking the record but and on your computer screen and just talking. Video humanizes you, who replicates some of the best elements of being in a room with someone when you can't physically be in a room with that person. It helps create trust and a level of comfort, and it also creates all kinds of efficiencies, from marketing to daily communication. I guess today is an expert on this topic and he has a wealth of really smart, practical and actionable advice to share. So let me introduce him. As the founder of true focus media, Jeff Long helps industrial manufacturing companies be more efficient and effective in their marketing, sales and training.

Since starting the company in two thousand and three Jeff has worked with large international companies as well as small job shops. Whether it's creating custom websites to sell more effectively, producing d virtual videos, building custom e learning systems or using his innovative video value bombs content marketing strategy, he always looks for ways that companies can be more effective in an ever changing environment. Jeff, welcome to the show. Joe, thanks so much for having me on. I'm really honored. Yeah, I'm glad, glad to have you here. We we know a lot of the same people in the manufacturing sector and finally got to meet you recently and I'm really excited. I know you're a really well rounded marketing guy, but I know you're also a very deep specialist in video and that's what we're going to largely talk about today. So I'm excited to get into that topic. Great, let's do it all right, let's do it so, Jeff, you mentioned to me recently that both of your parents or teachers and how that really fueled a passion for teaching and training, and I'm curious to hear you sort of talk about how you've infused education and teaching into your approach as a marketer and, in particular, as a video marketer. I think teaching is an under utilized strategy, and I hit to use the word strategy because that makes it sound a little I don't know whatever. But because my parents are teachers, I look for opportunities to serve, to teach, to connect those dots, and I think that that companies, especially marketing or sales it's easier to do sales when you're teaching versus doing that cold, hard pitch. Right. It's easier to feel like, Hey, I'm giving value, I'm helping this person, and then obviously, if the sale comes, the sale comes. But I just, like I said, I think that that that teaching is an under utilized technique. I mean I before I started the marketing agency and in two thousand and three I'd corporate training with lows. So I'd fly all over the country, got to go to Alaska, Hawaii and everywhere in between, Canada, etc. And train the entire...

...store on their on their systems. Right. I loved that part of my job at that time and then when I started the the marketing agency, it was again more about who I can serve, how I can help. In this teaching component kept bubbling up, you know, as we're looking at different marketing strata to Gez, I'm like, well, what if we just kind of teacher your ideal customer x, Y or Z, or it just kind of open the door. So you just you lead with your strength, and that's what I've done. Yeah, you know, it's just really if it's really hard to get anybody's attention and to think that you're going to talk about yourself and gain somebody's attention that way is it's just not happening these days. And you've got it. You got to figure out how to you got to understand what matters to them and then figure out how to apply your expertise in a way that's helpful. Right. Right, and I know you had Alison to Ford on your show recently. Great episode, by the way. She talks about the the we Wei Syndrome. Right, are you always saying we and I find that teaching puts the emphasis on the other person. You know, what are they trying to learn? Or we know why are they trying to buy, or what's the problem they're trying to solve? How can we help educate them, because we're the experts and and connect those dots. So yeah, education to me is is an under utilized way to market, to sell, to teach, to train, all that the companies can use even more than they currently do. So, Jeff, something that I think is really awesome that you have sort of branded for your own line of services. I've heard you talk about a bit is this idea of a video value bomb. I've heard you talk about it. I want you to tell our guests about it, because I think it's just a really smart approach to getting experts on video and creating value in a way that teaches and helps, like you've been talking about. Can you just sort of break that down for us? Sure, and I'll kind of give a little bit of the background. And it all starts with thinking. You know, of where we are in today's climate and what's going on and all that stuff, right, and so we all know that people are searching online. I mean seven obviously everybody knows that. By recently saw a step by SEO insights. It said seventy percent of...

...buyers go online to make their buying decision before they ever talk to a sales rep right. And this is true in manufacturing to I don't know if it's exactly seventy in manufacturing, but this is be tob so we know that people are going online, we know that they're looking for helpful educational content, and so content marketing is key. But I always say content, or seeing me, video content, is king because, let's be honest, most people are too lazy to, you know, read an in depth article or whatever. They'd really watch a short video and I don't think it's either or. I think it's a both and with with video and articles and other types of content. But I've just seeing that, you know, video it gets more open rates for email, it gets more views on your website, you know, obviously on social and other platform so that's kind of the the catalyst was like, okay, most companies, when they think about video, they start with hey, we need a big about US video or we need a big company profile video. That's glet's see glamorous Hollywood whatever, and those are great. I actually do think there's a time and a place to to showcase your company. Is that in that excellent way. But content marketing and helps you showcase your expertise, demonstrate your products, increase leads and sales, Booscher Seo, and so that's where this video value bombs thing kind of came into place, so that the pitch really is give us thirty minutes and we'll give you a month's worth of sales and marketing content. And so I can go into the three steps at this strategy follows, if you'd like or if you have other thoughts on that. First I think it'd be great because I think just given at a little context to it would be would be awesome. Absolutely. Yeah. So it's a three step process and the goal is, you know, whether my company does this or you know, you're doing a form of this in some capacity with the the podcast, which is fantastic. But it's a three step process. So number one is a content roadmap. I find that some companies they don't have a step by step process. What are we talking about every single month? Who are we talking to? Right? Is An...

...executive engineer? Are we sales or we marketing? What bucket are we, you know, trying to fill? So we have a content road map we follow every single month and we interview different subject matter experts, both internally externally, etc. And then number two it's content multiplication. So we chop that up into little video value bombs, right, short video segments, and then we multiply that even more so with that there's articles that can be written from each video value bomb. There's quotes that we can pull out and have graphics, there's different types of multi media that come out of this one video value bomb type interview. And then step number three is where we supercharge the whole thing, right, is distribution. So obviously we want to put it on your website, on social on your youtube channel, things like that. We have a list of forty different places that these videos and all this content can be posted and reposted every month. So one of my favorites, is kind of underutilized, is your email subject line, or see your email signature. Excuse me, I mean think about how many people are in your company times, how many emails are sent every day. Right. What if you had a little blurb that said, hey, check out our latest video value bomb where we talk about x this month, and then you change it up every month or every quarter or you know something like that. So again, forty plus different places you could post, repost, share whatever, all these videos and articles, and then this content snowball gets bigger and bigger as it rolls down the hill as you're adding more content to it. So that's the video value bombs strategy. I love it. I love so many things about it. You know a few things that I talk about a lot that I think are brought to life through you the way you do it. One humanization. I think there's just and I'm a an advocate for a really great written content, like I've written a lot in my career. My team does it for our clients. It's effective, but it's also a lot of work and you know and you got and you can't just write something in publish it right. You need to it needs to be more. It's scripted, it's writing right...

...and and it needs to be planned. It needs to be written, it needs to be edited, it needs to be proof at, it needs to be edited again. It's a lot of work and I'm not not saying don't write content, but it's a different thing than you know. I mean, if you imagine what you and I are doing right now, having this conversation, like trying to take all the content that we're going to talk about in thirty to forty minutes and write a piece about it, that is a big time investment. But here we're just having a conversation. And so there's something about that that it's easy to do with you can just get past the technology hurdle of it and just say hey, it's okay to be on camera. I'M I may not be super comfortable but with, you know, a few times practicing, I'll get better. And then you become human to your audience. Right you seeing a face, hearing a voice, is just so impactful. And when your competitors all they have is, you know, something written by the company, it doesn't even a person's name attached to it, and then you put that side by side with one of your experts or a leader of your company speaking and demonstrating their expertise, I think that's huge. So I love that side of it. And then I love the efficiency of your model, where it's you know you. It's not like you record a ten or twenty or thirty minute video and that's it and it's done. You break it up and you find different places to distribute it. So it's just, I mean the way you describe it as great, thirty minutes your time and you've got sales and marketing content for a month. It's so true. I believe in it a hundred percent and you bring up a really good point of you know, most people don't feel comfortable on camera, and I'll be honest, I don't love being on camera either. Right I've made I don't know how many videos of myself, and I mean hundreds or maybe thousands of videos over the almost twenty years I've been doing this. But I find that when we go back to teaching right when people are teaching and helping. Being on cameras a lot easier than all man, I've got to memorize this whole paragraph and nail my bullet points and and all that, and I get it. There's a time for HR and legal to get involved and have a real script. You know, that's what we're doing. These higher quality, higher budget videos type of thing. But, like simple content, marketing is all about giving value. From a personal perspective, we want to see people right.

That's why you and I connect it like we're both real good people, you know, trying to help the manufacturing community. So there's value in that teaching type of mindset. So anytime I get nervous before I get on camera, I'm like, okay, don't be nervous. How can I teach? How can I serve, how can I help? And then that just kind of lowers the nerves and it makes a lot easier. Totally agree. I think back to we haven't been doing video content as long as you, but think back about five years when I really when I said, okay, I need to I need to just get comfortable on camera start doing this, and what I did is I set up like a DSL our camera on a tripad tripod in in like a big conference room I had I had a huge white board installed that, you know, would be fully within the frame. I had like another whiteboard on a stand and next to my camera with all my bullets like written out. And then I hit recording. I start aready doing this, no joke, a seven minute video. It took me seventy takes on my first one I did and I got done with this and I did do a few more after that, but I'm like this is ridiculous and it's not sustainable, and the reason is because I was so focused on perfection and I sounded like a robot, which is the opposite of what you want to do. And so at some point I'm like, Okay Ay, this isn't sustainable and be this doesn't even sound like me, like how a. But if I just, if I just, you know, put a topic up on on on my screen and I just start talking about it, and you wouldn't believe how much better the content got and the I probably like sneezed and said Um a few times. And but it doesn't matter that. I think that stuff's actually good in a way, because it's you're just a human being, right, like nobody expects you to have this perfect scripted thing, especially when you're you're teaching. Might be different in, like you said, like a company video or something, but when you're teaching it should be a little more free flowing. It should be, you know, just tapping into your brain and as long as it's helpful, that's what matters the most, right. Yeah, absolutely. Well, I'd love to hear an example, like you know is it. Can you talk about whether you use a company name or...

...not, I don't really care, but an example of how you how you want about doing one of these, and you know how a company was able to bring one these video value bomb concepts to life? Yeah, absolutely, and there's two ways we kind of do this video value bomb strategy. Right. What is in person. So we go there, we film it all this. Obviously that's that has to be somewhat localized. I mean we have a good network, we can travel and all that, but anyway, what we can do it virtually kind of like what we're doing here. There's no right or wrong, it's just just how. So, anyway, Stillberg drives is based out of Northern Kentucky. There are a gearbox manufacture amazing people. I mean I'm obviously look, most of the manufacturing companies we work with are amazing. That's one of the main reasons why I love manufacturing. Is like amazing people. Anyway, we've been doing a lot of videos over the years with Stillberg drives and they've had a lot of had a lot of success. When I pitched this, this video value bomb strategy, to them, they were on board. And this is before Covid, actually right before covid hits. So January one rolls around. We had already filmed a couple months ahead of times. We had some in the CAN. So we start rolling these videos out January, February, and then I forget exactly that the day or you know, March, whatever, and everything shuts down. All their sales people can't travel, everybody's scrambling because a lot of, you know, most companies, had to work from home or figures. So everybody's hair is on fire, everybody's freaking out. And they had this video content, this marketing content, already in the CAN, already in process of distribution and getting out there, and so now this allowed their sales people to have material to send out before their virtual calls, which were somewhat new to some people at that point, and so before Covid, during Covid, and we've been doing this now for two years. So, you know, every month it's a new topic, it's a new person on camera and it's been fantastic. You know, it's help them get leads, get interest, obviously boost SEO. We...

...actually have a custom video player that on their website POPs up a little lead magnet thing, you know. So the end of some of their videos they say hey, I feel like the content of this video. Check out our free guide below, and they have like a case study, a white paper, something of high value, and so right on the video it pops up, put your name and email. Boom. Now they know exactly who is interested in that video, in that topic, and their sales people can reach out because with most videos right we don't really know who's watching them and we can have metrics about how many and sometimes demographic age and different things, but until we have like a form fill, we really don't know exactly who that is. So not that the purpose of all these videos was laids of course, but to have that as a bonus has been fantastic. So like I said, we've been doing this for two years. They've loved it. It's been away for their salespeople to have content. It's been something for their social media campaigns. It's just filled a lot of buckets at their sales and marketing and other people are trying to fill with with content, marketing and other materials. That's great. I love all the applications sort of across the marketing and sales funnel to you know you think of you said it earlier, seventy percent plots of people are doing their research before they want to have a sales conversation. So this is a way to let people, you know, see your expertise, not just read about the things your company does, but see your expertise and hear it from the mouths of your pros. It's a way for you to, once you've engage somebody, to think of all the follow up emails the typical sales person sends. Hey, you just check it in to see, you know, if you've thought about our proposal or our conversation will every touch point you have with somebody. After that you could include a different video. You know what, when we were talking last week, you know, you mentioned this and we got a little three minute video. We recorded our twenty minute video where we went in depth on that topic. I'm dropping that in down here. Would love to pick up the conversation later. You drive people back to a video library on your side or youtube or wherever it's housed. So many great applications. It's not just for helping you get discovered...

...or for that early funnel stuff like it's it. It can be used all throughout exactly, and they even have like a configurator on their site. It's a very simple to use like they kind of Brag about how easy it is to use. But the same time we're creating a like a demo video of how to use it right, because some people it is not intuitive, and so they want to serve their audience well, serve their customer as well. So we're creating this tutorial as part of this video value bombs service that we're doing. So it's kind of a wide range of types of content. I think it's more importantly that the companies identify, I. You know, who they're trying to go target, what content they need to create and then who needs to be a part of that content. Totally. Yeah, I think I'm bill throw a few more examples in the ring here. So, like we've always done case studies and it's been a part of, you know, a lot of people's business. Well recently and actually hit funny. I'm talking about it now, literally right now, at this moment, and I've got to be a couple people from people from my team in Chattanooga with one of our clients film in a case study on site with them and like that's a higher example of higher production video, but they're telling a success story with us and we're going to we're going to turn that into you know, long form and short form stuff. We'll use it on our website, will use it and paid and and organic distribution and social channels. So that's and then on the other the opposite end of the spectrum, on our request to consultation page on our site, sort of similar to your configurator, you know, instruction video, we've just got a it's a simple I think it's thirty sixty seconds. It's just me saying, Hey, if you request, when you request a cout station, here's what will happen. Next to me, you're going to jump on a call with me, probably forty five minute call. We'll talk about this, this, this and this and that. The objective there is just too instead of only having words, just to humanize me a little bit as the person who's going to take that call, make them a little bit comfortable and set expectations for what will be a very simple call. But like that one took probably ten minutes to record and stick on that right. So, and I even for a lot of proposals that I send out.

I mean it's ideal to go over a proposal in person. Of course it's good to go over a proposal on zoom. Of course we can share screens, but typically what I do is I use a Loomcom I know you've talked about that service before, and I record, I kind of go over a high level some of the things of the proposal, just to reinforce right, it's obviously not about price. I want to I want to showcase the value that we create, maybe why we're one of the ideal service providers that they should consider. That way, if they do have to run this up the flag pole and I can't be there on the call or whatever, that way they have a little more information and they can hear it kind of directly from my mouth. So that's another strategy to use on the proposal side of things. I love that. That's great. I'm not here's another one, contracts. Like when we get when we actually start working with the client, we've got our you know, our ugly Master Service Agreement. That like when we start with the new client and there's some legal he's in there, like I will typically record, I'll have it up on screen. I'll say, okay, we got this ready for you. You know everything on pages three and four is the stuff that you're it's all the deliverables. We've already talked about. They'll be familiar with that. But here a few things a point out. On pages one and two. You know this thing about the terms of the agreement, this thing about you know when payments are do this thing that is a little confusing and here's what it means. But it just it kind of just gets you know, makes the person on receiving and feel less overwhelmed or answers the questions that, you know, we get. Seventy five percent of the time. I had a time so they don't have to think about it or be like now I got to deal with this and they flagg in their in box and come back to a two weeks later when they have time. So, so many applications, from low production to high production stuff. Right. You brought up a good point and it's something I'm sure we both asked when we work with the company's like, what are those questions you constantly get asked? And obviously you can have an Faq page, you can do some of those things, but have it in your you know, Video Library of answering these questions, you know each one, two to three minute video whatever, and post it everywhere you can and put it in your proposals, your sales calls, all this stuff, and you're going to reduce that time.

In fact, I was helping a friend buy a home in Austin, Texas this summer and just because of some of the expertise I have in some different stuff. So anyway, I reached out to a couple reelers. One guy reached out back to me. I said, Hey, thanks for reaching out. Here's a video podcast. It recently is on. Here's some content you might find helpful. Here some common questions, and I'm like, I'm in the industry and I'm loving it right, and so I'm watching the video I'm reading the stuff and I'm like this is awesome, and we went with him because we could see him, get to know him, see his expertise and he didn't have to really do a thing. You know, once I picked up the call, the phone to call them, I was sold. He barely did anything to Hook me. He just showed his expertise and it did the trick. So, Jeff, I'm a huge advocate for the craft of videography. I've got a ton of respect for people who are are like, you know, true video experts and they put in years of trying to figure out how to do it or gone through, you know, formal training, and I think that in some ways that that's become devalued. So people who are are truly experts in it a tone of respect for them. I think the thing is today we've got these tools in our pocket right literally, like on our phone. It's just so much more accessible. You can never have done that ten or fifteen years ago. So what are the top like talk about what the Times are when you think a manufacturing organization should invest in professional videography, like go get a true pro versus the times when it's fine to just go get your hands are to just do it yourself, set up a Webcam, set up your iphone, your android or whatever, and film it yourself. When you where's the line there and your per from your perspective? That's a good question. I think a couple thoughts is, you know, can they do it with with quality? And this doesn't have to be like Hollywood quality. Right. I think what we're doing is quality, but to some people this is difficult to set up a camera, a mic, decent lighting, kind of back up. Some of those things just seem overwhelming or they're too busy. It's a low you know, they have higher quality or higher value things that can work on. And then I think, is somebody excited about doing this internally? Right? So, if we're trying to figure out should it company do it internally, like the somebody really want to...

...do it, or are they being volunt old, right, like hey, je if you're doing this because you're whatever, you're young, you're whatever. And then do they really have a strategy in place, or are they just kind of like throwing ideas at the wall? Right? And I think first of all, I want to preface this. I think company should do this internally, right, I'm not saying we have to do it as the gatekeeper. Absolutely not. IPHONES, Webcams, dslrs like very accessible, learnable. Everything's learnable. On the other side, I read a book in January of this year called who not how? Actually read it twice it was so good and it's the premise of like I mean, I can learn almost anything these days. For Youtuber, I can be a plumber, electrician. I don't want to write, I don't want to be an accountant or anything like that, even though I could learn that stuff. I love learning. So for me it's like who already does this with excellence, with the strategy? Not, how can I do this? So and I get it. Big companies have more resources than a smaller company like mine. So those are some of the things to way is, you know, do we want to do this it? It makes me think. Also Code I love by Regius McKenna that says marketing is everything and everything is marketing. Right. So you know, everything we're doing is is marketing, not to say it has to be always perfect. I think that personal side of things is key, like we've talked about. So those are just some of the things to Wagh whether we do it internally or look for an expert to consider. So for manufacturers who want to own some of this internally, who've say and we we've got the resources, we have some time. We're not going to be pulling people away from things that are really there, you know, their expertise and that stuffs going to get neglected. But they want to own it. They have the resources to do it like can. Is there a tool kit you can recommend for them to get started, both in terms of, you know, software and hardware? Yeah, I think, like we talked about loomcom, they have free and page services that lets you capture your Webcam as well as capture your screen or one or the other. Fantastic. I use that probably on a...

...daily basis, just with some different things, both internally with our company as well as externally. Can't recommend that. In other similar services high enough. I think even a K Webcam can go far these days. Right. That's what I'm using and I've created a lot of video content with that. Or, if you're looking to step that up, I mean a DSL are and just kind of real quick. I don't think it's the exact like hey, jeff, what camera do you use? I can give you all that. It's more of like learn what you have and use that well. You know, the tool isn't necessarily going to be the magic thing that makes it better. I think it's just using it. So to the company listening, you know, getting the game with your Webcam and then grow from there. You know, maybe you're going to love this and build out a studio like some of the companies, you know we've worked with that have their own studios. That's awesome. So start simple. And then last two things. Good audio, right, so whether it's a USB MIC for for these type of interviews or lapel mic if you're doing videos, but audio it's almost more important than the video quality because I can't hear you it becomes muffled. And then lastly, lighting. So, whether it doesn't have to be studio lighting, but just good lighting. Make sure you don't have raccoon eyes, you know, no shadows. If you have overhead lights, which most of us do, you know, simple led lights on your desk will suffice. So those are just some of the simple tips that I would recommend. Yeah, I think that's all really good advice. What about you know, maybe you've kind of started hitting on this but I wanted to ask you about any other tangible tips for just making your homemade videos better. Yeah, so I want to go with the premise of like, let's say we're doing like a video value bomb and we're doing it over zoom here, right, so we kind of have our content we want to talk about or kind of pretending here. So here's what I recommend when I'm coaching a company or a person that we're about to do this with, first of all, your background and your environment. Now, I know a lot of people still are maybe Home Office or displace or just kind of you know whatever. I get that, but again, marketing is everything and everything is marketing. So at least be aware of what's around...

...you, behind you, whether that's noise or you know, I've worked with some people and they're in their Home Office and they need to kind of dress it up a little bit just to make it look a little more professional, doesn't you know? So those are some considerations with background and environment. Audio, again, USB MIC is ideal plugged in your computer versus me trying to talk them about I don't know, three four feet away from my computer. Microphones just aren't built in. Microphones just aren't good at capturing audio that way, so I plugged in audio microphone and then with lastly, I'll say this. Whether you're doing an interview, like we're doing, a video value bomb, a Webinar, zoom call, a sales call, all be aware of where your Webcamera is. It should be I level. I've talked with so many people who are on their laptops and it's like they're looking down at me or I'm looking, you know, in a weird position because you know, their laptop is on the table and they're tall. I'm tall. So just be aware your Webcam should be eye level. I actually have a separate stand or my Webcam is. It's not on my computer. So it could be I level right, because there's just something about that I'd e versus it being like an awkward looking down at you or something to fight, you know, something like that. So those are some of the simple tips I'd recommend on a whether you're doing, like I said, these zoom type calls or sales call, Webinarre, those little things add up and they matter, you know. So as you're selling your products and services, you're also kind of selling yourself, your company, and that can be conveyed through improving your videos like we just talked about. Yeah, that's really good stuff. I love all that. I've played with it so much over the last few years myself and I think what I've learned is my tool kid. I've got a little bit fancier stuff here just for podcasting purposes, but my typical calls that I'm on, you know, with clients daily, Like I've got my blue Yettie Mikere that cost, I think, a hundred twenty bucks. I've got a log of tech. You know, see one hundred and twenty year. I forget...

...the the number that you know, the hundred twenty, hundred forty dollar camera there. I've got a ring light on a stand behind me. Right now it's just daylight coming at me here because it's, you know, the time of day. But like, there's another thing I see a lot of people. They'll be on calls and the windows behind them and so, although I tit, in the back of their head and their faces is dark. And so think about you know, can you have light hitting you from from the correct side? But all you can assemble for probably, I don't know, two to three hundred dollars everything you really need and then from their upgrade. You know, like as you do more and more of it you get good at it, you can you can upgrade. I want to. I want to make a camera upgrade for myself soon because I do enough of this and maybe, you know, start using a DSL or something I can get the focus on me and blow the background a little or something. But it's just like incremental steps once you get comfortable with it and you don't have to break the bank. Right. Actually have some stuff that should be arriving either today or tomorrow. That's kind of improves my overall stuff. So I it's fun to geek out. At the same time it's like there's a level where just diminishing point of returns, right, you know. So it's it's fun for me, but for some people it's not. So I would just say again, you know, go with that comfort level. I think you said start simple and then scale up as you're able to. Yeah, agree, fully cool, Jeff. Anything else you want to add to the conversation before we put a wrap on it now? This has been very enjoyable. I really appreciate having me on. You know, I think it's companies look to help and educate more. I know most companies are, but doing it more and looking at ways to do it through video. You know, it's not just for a s from a sales and marketing perspective, but, like we talked about, you know, with proposals and going over contracts. There's so many different ways to leverage the power of video. So I would encourage a listener to look into a lot of those things that we talked about. Great Advice, Jeff. Teller audience how they can get in touch with you and where they can learn more about true focus media. Absolutely so true focus Mediacom or, if they want to learn more about the video value bombs a service. It's a video value bombscom. Great, I love that you created a separate R I'll just for that. SMART move. You must be a marketing guy.

Awesome. Okay. Well, Jeff, really appreciate you doing this. This was a lot of fun. I learned something, and what I can learn something on these podcasts. It makes it even, you know, makes it worth it in itself, and hopefully there will be hundreds or more people that will feel the same way. So well, thanks so much for having me on again. I really appreciate it. You Bet. As for the rest of you, I hope to catch you on the next episode of the Manufacturing Executive. You've been listening to the manufacturing executive podcast. To ensure that you never miss an episode, subscribe to the show in your favorite podcast player. If you'd like to learn more about industrial marketing and sales strategy, you'll find an ever expanding collection of articles, videos, guides and tools specifically for bedb manufacturers at Gorilla Seventy sixcom learn thank you so much for listening. Until next time,.

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